Merck Associate Director Oncology Promotion in Kenilworth, New Jersey
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
This individual will lead the development and delivery of integrated marketing communications plans and multi-channel programs, supporting the strategic imperatives for the Oncology Franchise.
The Marketing Communications Lead is a primary contact for brand teams, regarding brand-specific marketing communications/promotion to external customers. This individual will convert emerging scientific data in oncology into a communication strategy for customer segments and channels.
Responsibilities include, but are not limited to the following:
Significant contributions to the brand building tools.
The development of a communications strategy that is aligned to the integrated brand/customer strategy and fully leveraging all available channels to deliver a positive customer experience.
Drive measurement and improvement of promotional effectiveness across the integrated promotional mix and relevant customer segments. Drives marketing effectiveness by creating programs that drive desired customer behaviors, yielding increased revenue. All activities will be conducted in full compliance with our Company policies, values and standards.
Lead the development of integrated promotion plans, the project promotional content, and coordinates content strategy across all channels.
Deliver promotional product, new indication or new formulation launch plans highlighting interdependencies with other relevant functional areas such Market Research and Learning.
Core participant in shaping the key strategic communication objective choices for assigned business/brand(s).
Partner with the brand team and assigned external agencies to ensure that all offerings meet the strategic and communication objectives for pembrolizumab.
Help to shape the strategic direction of the global portfolio through active participation with our Company Marketing meetings, and other forums with Regional leaders.
Demonstrate operational efficiency by leveraging best practices and facilitating cross-Region learning
Know the customer: demonstrate a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
Lead the creation and monitoring of Agency scopes of work (SOWs) and leads the bi-annual Agency evaluation process. Accountable for the operational proficiency of assigned Agencies and other channel outsourced vendors.
Apply the our Company Marketing and Customer Experience principles, during the promotional planning and development process.
Work collaboratively with multiple teams including the Market Research, Analytics, and Operations as well as the Franchise leads.
Manage projects and programs through appropriate internal and external support services in development of content, design, Promotional Review Team approvals, and production. Oversee the appropriate administration of promotional budgets for projects and deliverables.
Demonstrate Leadership Behaviors. Act as a business owner in the operating environment. Maintain alignment to compliance goals and policies
Position Qualifications :
Education Minimum Requirement:
- Bachelor's Degree required
Required Experience and Skills:
Minimum of 4 years experience in marketing or marketing support of pharmaceutical products.
Demonstrated ability to execute a brand or customer marketing strategy.
Experience and success in cross-functional leadership and teamwork.
Strong knowledge of marketing principles.
Marketing/Marketing support in Oncology and/or Specialty marketplace.
Campaign and Message Development experience.
Constituency Management across hierarchial lines.
Excellent planning and presentation skills
Preferred Experience and Skills:
Masters in Business Administration
Knowledge/experience with the Oncology Marketplace.
Product launch or launch planning experience.
Agency management experience.
Market research experience.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide
Who we are …
Merck & Co., Inc., Kenilworth, New Jersey, USA is known as “Merck” in the United States, Canada & Puerto Rico. We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.
We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers. We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.
What we look for …
In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.
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Flexible Work Arrangements:
Valid Driving License:
Number of Openings:
Requisition ID: R22176
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