Oracle Digital Field Campaign Specialist in Kentville, Canada

Digital Field Campaign Specialist

Preferred Qualifications

You have a passion for building campaigns that generate sales pipeline. You enjoy thinking through each nuance of the buyer’s journey as you create programs across digital, nurture, and social channels. You are intensely data-driven: you know what it takes to improve marketing conversion rates and drive success.

Sound familiar? Here’s your chance to be part of a team that’s transforming digital marketing at one of the world’s flagship tech companies.

The Role:

This is an exciting opportunity to play an influential role on Oracle’s Marketing Cloud team. The Digital Field Campaign Specialist will lead integrated, digital demand generation campaigns and events for specific Oracle solutions, targeting key personas.

Working closely with Digital Marketing, Product Marketing, Marketing Operations, Events, and Sales, the Specialist will work on our integrated marketing strategy, delivering tactics to drive growth through data-driven marketing.

Key Responsibilities:

  • Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, and content that drive engagement and results.

  • Defining Campaign Targets: Define target audiences and their needs and challenges. Identify—and adjust—appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline.

  • Ongoing Campaign Management and Execution: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs—telemarketing/email marketing, direct mail, online resource centers—to engage prospects and accelerate close process.

  • Lead Management and Reporting: Analyze marketing campaigns, implementing action plans to address gaps. Ensure leads are followed up with in a timely manner. Report weekly on campaign metrics and KPIs that track towards quarterly goals.

  • Communication and Education:Share with the sales team (business development representatives and field sales) new and planned marketing activities. Present and share content in a format that speaks to and resonates with the sales audience.

Preferred Qualifications

  • 5 years in digital demand/lead generation integrated marketing campaigns experience

  • 2 years in Technology/Cloud marketing, preferably at a B2B enterprise company

  • Strong and disciplined project management and process improvement capabilities.

  • Strong ability to think strategically while executing hands-on. Must have examples of strategically planning, building and then executing digital demand generation integrated marketing programs/campaigns from start to finish.

  • Experience partnering with sales teams, creating alignment between marketing and sales

  • Expertise in managing projects across various, regionally distributed teams

  • Strong organizational, communication skills; comfortable dealing with senior management and sales

  • Expertise in managing projects across various, regionally distributed teams

  • Experience working with outside creative agencies

  • Comfortable working in a shared services workflow environment

  • Willingness to learn and collaborate with creative and marketing minds

  • Experience with CRM and marketing automation systems, Eloqua a plus

  • Passion to reach audiences with compelling messaging

Travel Component: Minimal. Approx. 10% travel within the United States and Canada may be required to successfully fill this role.

Position Location: Role is based in North America and requires close coordination with virtual team. Candidates in the Central and Eastern Time Zones are strongly preferred.

Detailed Description and Job Requirements

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.

Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

Job: Marketing

Location: CA-CA,Canada-Toronto

Other Locations: CA-CA,Canada-Mississauga, CA-CA,Canada-Ottawa, CA-CA,Canada-Quebec, CA-CA,Canada-Montreal, CA-CA,Canada-Kentville, CA-CA,Canada-Waterloo, CA-CA,Canada-Kitchener, CA-CA,Canada-Dartmouth, CA-CA,Canada-Markham

Job Type: Regular Employee Hire

Organization: Oracle