Armstrong Flooring Inc. Digital Marketing UX/Front End Developer in Lancaster, Pennsylvania
Digital Marketing UX/Front End Developer
Date: May 11, 2018
Location: Lancaster, PA Pennsylvania, US, 17603
Digital Marketing UX/Front End Developer
Primary Location: Lancaster, Pennsylvania
Employment Status: Full-Time
Armstrong Flooring, Inc. (AFI), has an opportunity for a Digital Marketing Specialist in Lancaster, PA. The Digital Marketing Specialist is responsible for ensuring the best customer experiences are delivered across Armstrong Flooring digital touch points, both internal and external, including websites, email, apps, and other customer-facing digital delivery platforms. This person will play a key role in translating qualitative and quantitative data into useable experiences to ensure all digital experiences meet the needs of our customer segments to achieve marketing and company objectives. Utilizing their skills of programming and design, the User Experience/Front End Developer will proactively identify digital marketing opportunities on AFI web properties to improve conversion and overall experience. This role is a vital catalyst and driver in maintaining all content updates across our Residential and Commercial brands to ensure we are delivering the most helpful, relevant and engaging experiences.
Duties and Responsibilities:
Contribute to the conceptualization and crafting of meaningful digital customer experiences in support of the organization’s strategic goals to push every aspect of what AFI does to new heights
Collaborate cross-functionally to create customer personas, journey maps, and deliver best-in-class storytelling experiences
Interpret stakeholder needs into cohesive web design, ensure best practices are followed as they relate to User Experience and Information Architecture
Specialize in user experience and design, as well as front-end development prototyping and testing for web, mobile and other digital delivery platforms
Oversee adherence to website styles guides and the AEM content management system input process to provide a consistent experience across all Armstrong Flooring’s websites and IT applications
Manage website optimization activities including collaborating with the Digital Marketing Team to identify improvement opportunities, user-centered design processes, monitoring and modifying as needed
Analyze customer web data; recommend changes across the company’s digital properties to improve overall customer experience
Perform heuristic website audits to safeguard all sites are functioning properly and content is up-to-date
Wireframe new User Interfaces (UIs) based on audits or other ad-hoc web projects/findings
Oversee the design effort for new UIs as well as updating current UIs
Ensure consistent customer experience’s across all digital touch points
Research and stay abreast of best usability and web practices
Balance multiple concurrent project assignments with shifting priorities across a shared resource pool in a fast-paced and high volume environment
- Occasional travel for conferences, vendor meetings or similar activities may be required (<10%)
Bachelor’s degree, preferably in a related discipline such as Digital Marketing, Design or Development and/or the equivalent combination of education and experience
A minimum of 3-5 years of demonstrated successful experience working in the web development and web design space
Familiarity with SEO and SEO principles
Working knowledge of image authoring tools, Adobe Photoshop
Strong working knowledge of digital marketing, information architecture, and web based platforms
Experience with usability, web optimization, and web design
Proficient understanding of cross-browser compatibility issues, testing phases and the QA process
Up-to-date on the latest web and mobile technologies
Excellent interpersonal and communication skills in order to work with internal and external customers, information technology departments and vendors
Experience with content management systems, specifically AEM, Adobe Experience Manager
Previous marketing/advertising agency background experience a plus
Experience using web analytic tools including Google Analytics and Google Tag Manager also a plus
Knowledge, Skills & Abilities:
A portfolio showcasing a breadth of creative digital focused work
Excellent organizational and teamwork rapport
Strong attention to detail
Ability to follow established policies and procedures
Proficient computer skills including MS Office
Ability to work independently and as a team member with strong time management skills
Initiating action and continuous improvement
Planning and organizing
Building collaborative work relationships and trust
Marketing technical/professional knowledge and skills
About the Location (Lancaster, PA)
Located in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, world class shopping, entertainment venues and restaurants. Click here at http://www.armstrong.com/common/uscorp/content/files/88590.pdf to read stories about Armstrong employees and how they have found “home” in Lancaster County and surrounding areas.
Why Armstrong Flooring?
With a heritage that began more than 150 years ago, Armstrong Flooring, Inc. is a global leader in the design and manufacture of flooring products with a focus on innovation, design, and environmental sustainability. Based in Lancaster PA, Armstrong Flooring serves both the residential and commercial markets.
Standard benefit package offerings: Medical, dental, prescription drugs, life insurance
Competitive 401(k) with company match
Long term disability coverage
Vacation and sick time
Product discount programs.
Equal Opportunity Employer: Armstrong Flooring is an Equal Opportunity Employer M/F/Disabled/Vets.
Notice to Staffing Agencies, Placement Services, and Professional Recruiters
Armstrong Flooring, Inc. has an internal Staffing Department. Recruiters are hereby specifically directed NOT to contact Armstrong Flooring employees directly in an attempt to present candidates.
Armstrong Flooring will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Armstrong Flooring, including unsolicited resumes sent to an Armstrong Flooring mailing address, fax machine or email address, directly to Armstrong Flooring employees, or to Armstrong Flooring’s resume database will be considered Armstrong Flooring property. Armstrong Flooring will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Armstrong Flooring will consider any candidate for whom a Recruiter has submitted an unsolicited resume to have been referred by the Recruiter free of any charges or fees.
Armstrong Flooring partners with Scout for all direct hire search firm activity.
Armstrong Flooring has a partnership with Scout for all of our direct hire search firm activity and as such, all inquiries and resumes must be submitted through Scout. Scout is an easy to use recruitment marketplace integrated within Bullhorn, PCRecruiter or accessible via Scout Connect. Accordingly, we respectfully ask agencies not to solicit our business managers or Talent Acquisition team directly and to reach out to Scout at www.goscoutgo.com/searchfirmreferral .
Nearest Major Market: Lancaster
Job Segment: Front End, Advertising, Database, User Experience, Marketing, Technology