Shell Global Brand Manager - Shell Helix in London, United Kingdom
Global Brand Manager - Shell Helix
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Here’s the perfect opportunity for a strong strategic brand manager, with excellent leadership skills, to get noticed. Working for a strong brand, within a positive, global company.
What’s the role?
In this exciting, varied role, we’ll be looking to you to become a visible leader and champion of our Shell Helix brand of synthetic technology oils, transforming Shell Helix into a commercially powerful, market-leading global brand.
We’ll be looking to you to lead on brand vision, with a focus for developing and implementing a dynamic consumer strategy based on insights, target audience, brand positioning and benefits. Your challenge will then be to convert this into a communications brief that delivers, with an additional focus on competitive and pricing strategy.
Based within Shell Helix Brand Team, you’re going to have direct responsibility for a budget of approx. $10m, so you’ll need to show us you have the mindset and skills that can optimise research methods, get the very best out of consumer insights, and develop innovative, creative strategies, always with a view to consumer and commercial value.
Finally, your excellent communication skills will be what makes the difference. You’ll be comfortable influencing and negotiating with a range of senior stakeholders, right across the globe, and nurturing strong working relationships across a range of internal teams, from our Global Communications and Media Team to Shell Brand Standards team and Shell Retail.
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Commercial Business to Business (B2B)
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Shell started operations in the United Kingdom more than 110 years ago. Since then we have grown into a leading innovative oil and gas company that rewards its employees by investing heavily in their careers and learning. Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme. When your ideas travel, Shell will benefit and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy. We are the largest FTSE 100 company in the UK by market capitalisation, and make a significant contribution to the UK economy. As well as processing 35% of the gas coming into the UK, we serve more than four million customers at our filling stations each week. Shell employs some 6,400 skilled staff as well as many contractors.
Shell is a company with shared values. Honesty, integrity, and respect aren't simply a strapline: they are a part of everything we do. What's more, Shell is an equal opportunities company, and we place the highest possible value on the diversity of our people and our inclusive approach. Join us and you’ll belong to a world where you can feel pride in your achievements and propel your career with global opportunities
We care deeply about fostering a truly diverse workplace. We believe in doing everything we can to make Shell as flexible, appealing and supportive a place for women to work as possible. We help with things like our formal (and informal) flexible working. Like our global and transparent pay policies, backed by a leadership team fully supportive of our diversity ambitions. And we'll foster your career through our Women's Career Development programme.
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London - Shell Centre
What we need from you
We’re keen to hear from men and women with extensive experience in developing brand strategy within local and/or global marketing. Naturally, you’ll be familiar with using market research and insights to direct strategy across creative and media agencies. Alongside strong written and spoken English skills, we’d also hope to see as much of the following on your CV:
• Experience of developing consumer communication materials for mass media, along with below the line marketing.
• Evidence of brand proposition and strategic marketing & planning.
• An understanding of channel marketing management, and market activation.
• Proven experience of integrated marketing communications.
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