CBRE Digital Marketing Coordinator in Los Angeles, California

Primary role objectives:

Content and Digital Marketing specialist for CBRE’s Americas business is responsible for executing on the company’s strategy to develop and distribute world-class content, utilizing all of our digital, social and traditional interactive media assets to drive brand awareness, client engagement and inbound marketing.

Key responsibilities:

Work with various business units to manage and apply content updates to Industrial digital channels including website (www.cbre.us), Microsites, Intranet,

Email Marketing, Marketing Automation, Apps, Social, Digital Business Solutions, Digital Press, Internal Digital Displays

Monitor web properties quality and availability, communicating issues accordingly

Collaborate with Design team and internal/external resources to produce world-class digital creative assets.

Participate in creative strategy development and production for assigned campaigns

Actively researches new technologies to advance performance and functionality of CBRE’s digital properties

Manages web-based tracking initiatives Participates in the development and acceptance testing of digital programs

Other duties may be assigned

Required Knowledge & Skills: Strong knowledge of Adobe Creative Suite including Premier Pro CC, Microsoft Excel,Enterprise CMS and Marketing

Automation Platforms.

Familiar with content marketing aspects including building audiences, creative writing, platform management, SEO, social, analytics

Understanding of Information Architecture, usability, and creative design concepts

Client focused with demonstrated ability to provide quality service and advice within content marketing arena

Proven ability to navigate a complex, large regional business

Creative thinker with ability to implement national web strategies, familiarity with creative development strategies, including Design Thinking a plus.

Sound decision-making capabilities, demonstrating an ability to create persuasive and compelling recommendations

Highly organized, with strong attention to detail and flexibility to adapt to changing priorities

Experience & Qualifications

A minimum of 4 year-education in a relevant field, e.g., marketing, communication, public relations, economics, commerce

2 years+ experience in marketing team with responsibility for digital

Experience with Sharepoint, Sitecore and Google Analytics a plus

Equal Opportunity and Affirmative Action Employer Women/Minorities/Persons with Disabilities/US Veterans