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Farmers Insurance Sales Coach in Madison, Wisconsin


We are Farmers!


Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world. Start your career at Farmers today!

Job Summary


Drives agent production and sales within a given territory assignment with various sales training methods. Responsible for New Business, Premium and profit objectives for all lines of business (personal, specialty, life and commercial lines). Works directly with Agents or District Managers and is responsible for agent growth through the Agency Growth Model and bonus programs being run within each line of business. Partners with Director of Sales and Market Leaders to develop effective business plans to increase sales and retention efforts and improve agent product knowledge, sales skills and overall awareness of all products available across lines of business. Delivers recommendations on product enhancements as well as sales techniques and strategies. Serves as the primary contact point for Agents or District Managers to build and maximize the agency/company relationship.

Essential Job Functions


Promotes overall company value proposition and drives results for multiple lines of business (Personal, Life, Specialty and Business Insurance). Utilizes consultative skills to train agents and district managers on products, services and technology to achieve objectives. Utilizes technology (AGM, ACIR, Scorecards, Agency Marketing) and all processing systems (STAR, BIE, Lifenet and FP.com) to manage assigned agencies in geographic area. Responsible for the overall performance of driving agents Above the Line results. Routinely records information about agency contact, activity, products discussed for use within sales and business analytics team. Collaborates with other functional areas (Service, Underwriting and Product) within Personal Lines to drive overall agent performance.

Physical Actions


Physical Environment


Education Requirements


High school diploma or equivalent required. Bachelor’s degree preferred or equivalent experience. P and C and Life licenses required.

Experience Requirements


  • Minimum of five years sales, marketing insurance experience including knowledge of Personal Lines, Specialty, Life and Commercial lines product knowledge.
  • Knowledge of insurance related systems, tools and current sales management technology.
  • Proven written and oral communications.
  • Strong sales ability; including building rapport, qualifying questions, time management, objection handling and closing.

Special Skill Requirement



Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.

Job: *Sales & Distribution

Organization: *Farmers

Title: Sales Coach

Location: Wisconsin-Madison

Requisition ID: 190001LD

Other Locations: United States-Wisconsin-Milwaukee

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