Oracle Customer Engagement Specialist 4 -JoinOCI Edge in Manchester, New Hampshire
Customer Engagement Specialist 4 -JoinOCI Edge
Oracle Dyn Customer Marketing Manager
TheCustomer Marketing Manager is a pioneer who delights and engages customersand builds stronger relationships with customers through engagingmarketing campaigns. Their mission is to build a community of fanaticbrand advocates
Thisposition directly benefits sales and marketing teams by increasingcustomer advocacy (including referrals, testimonials, references, etc.),identifying cross-sell and upsell opportunities, and increasing loyaltyand retention.
Requirescreative marketing and communication skills to engage and motivatecustomer advocates
Personable,outgoing, effective communicator who acts as a liaison between customersand the rest of the organization. Need to be able to work independentlyand collaborate with other departments to create an incredible customerexperience and reach business goals
Strongpassion for serving and understanding customers
Interpersonalskills to help nurture customer relationships and work with crossfunctional teams
Creativemarketing and communication skills
Analyticalskills to determine marketing effectiveness and ROI of customer engagementefforts
Strategicthinker who can see beyond the day-to-day grind to help reach marketingand sales goals, create a stronger brand, and improve the customerexperience
Knowledge & previous experience:
Bachelor’sdegree with emphasis on communications, marketing, and business
PreviousCustomer Service, Customer Success, or Account Management experience
Technicalknowledge of the latest digital marketing tools and channels, includingCustomer Relationship Management platforms and marketing automationplatforms
Experiencein tech industry is a big plus
Experiencecreating and executing marketing campaigns and programs that drivecustomer engagement and advocacy
Abilityto write effective copy is a necessity; graphic design capabilities are aplus
Familiaritywith B2B marketing, lead generation, and sales processes
Buildrapport with customers to increase renewals, referrals, and cross-sell andupsell opportunities
Leadand manage customer engagement and communication programs, such asin-person/virtual events, workshops, annual conferences, awards programs,onboarding and ongoing nurture campaigns
Connectwith customers to ensure continued education and success throughout therelationship lifecycle
Identifykey customers that can act as a marketing channel through case studies,speaking opportunities, etc.
Helpmarketing and sales meet business objectives through customer advocacyinitiatives
Composeand send customer emails
Manageand maintain engagement and advocacy programs; continually recruit newcustomer advocates
Managea library of up-to-date customer success stories
Manageannual/biannual/quarterly customer satisfaction surveys to drive changethroughout the organization
Helpdevelop a customer lifecycle campaign program and work with marketingoperations to implement
Targethappy customers for upsell, cross-sell, and advocacy opportunities
Provideproduct feedback given by advocates to the Product Management team
Oracle Dyn is
responsible for all Infrastructure-as-a-Service cloud edge services for the
Oracle Cloud Infrastructure product platform. We also operate as a Global
Business Unit (GBU) selling cloud edge services to cloud-native and/or
developer-centric clients looking for strong, secure, scalable edge
infrastructure as their businesses succeed and grow. We’re located in the
Boston-Manchester, NH area (a “reverse commute” employees living to the north
or west of Boston) and we’re growing!
Detailed Description and Job Requirements
Responsible for driving the customer marketing strategy by defining, building and executing programs that deliver a steady stream of well-targeted customer reference assets and activities to support awareness, demand generation, and sales as well as connecting them with the right advisory initiatives and inviting and connecting them with the appropriate peer groups.
Define and build programs, and execute a detailed plan that delivers a steady stream of customer success stories and references to support awareness, demand generation and sales cycles. Advocate on behalf of Oracle customers by connecting and enrolling them in appropriate advocate program elements and take a team-based approach to keeping customers engaged with Oracle. The success of this role means higher customer satisfaction, retention and expansion of Oracle business. Develop and manage relationship with customer stakeholders to ensure they are leveraging our solution to achieve maximum business value. Acquire a deep knowledge of our customer base, existing customer story content, mine and use that content to increase its effectiveness, and manage that content to increase usability and visibility. Understand and support the needs of internal and external stakeholders, and communicate their needs. Connect them with the right advisory initiatives and invite and connect them with the appropriate peer groups and develop reciprocal advocacy relationships. Match sales reference requests to appropriate references in a consultative model. Develop and manage relationship with top accounts to speak to press and analysts, take sales reference calls, and participate in marketing activities (case studies, awards, videos, reference forums, speaking opportunities)
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. Advanced technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Experience with communities a plus.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Location: US-NH,New Hamp-Manchester
Job Type: Regular Employee Hire