Oracle Customer Engagement Specialist 4 -JoinOCI Edge in Manchester, New Hampshire

Customer Engagement Specialist 4 -JoinOCI Edge

Preferred Qualifications

Oracle Dyn Customer Marketing Manager

Job overview:

  • TheCustomer Marketing Manager is a pioneer who delights and engages customersand builds stronger relationships with customers through engagingmarketing campaigns. Their mission is to build a community of fanaticbrand advocates

  • Thisposition directly benefits sales and marketing teams by increasingcustomer advocacy (including referrals, testimonials, references, etc.),identifying cross-sell and upsell opportunities, and increasing loyaltyand retention.

  • Requirescreative marketing and communication skills to engage and motivatecustomer advocates

  • Personable,outgoing, effective communicator who acts as a liaison between customersand the rest of the organization. Need to be able to work independentlyand collaborate with other departments to create an incredible customerexperience and reach business goals

Personal qualities:

  • Strongpassion for serving and understanding customers

  • Interpersonalskills to help nurture customer relationships and work with crossfunctional teams

  • Creativemarketing and communication skills

  • Analyticalskills to determine marketing effectiveness and ROI of customer engagementefforts

  • Strategicthinker who can see beyond the day-to-day grind to help reach marketingand sales goals, create a stronger brand, and improve the customerexperience

Knowledge & previous experience:

  • Bachelor’sdegree with emphasis on communications, marketing, and business

  • PreviousCustomer Service, Customer Success, or Account Management experience

  • Technicalknowledge of the latest digital marketing tools and channels, includingCustomer Relationship Management platforms and marketing automationplatforms

  • Experiencein tech industry is a big plus

  • Experiencecreating and executing marketing campaigns and programs that drivecustomer engagement and advocacy

  • Abilityto write effective copy is a necessity; graphic design capabilities are aplus

  • Familiaritywith B2B marketing, lead generation, and sales processes

Strategic responsibilities:

  • Buildrapport with customers to increase renewals, referrals, and cross-sell andupsell opportunities

  • Leadand manage customer engagement and communication programs, such asin-person/virtual events, workshops, annual conferences, awards programs,onboarding and ongoing nurture campaigns

  • Connectwith customers to ensure continued education and success throughout therelationship lifecycle

  • Identifykey customers that can act as a marketing channel through case studies,speaking opportunities, etc.

  • Helpmarketing and sales meet business objectives through customer advocacyinitiatives

Tactical responsibilities:

  • Composeand send customer emails

  • Manageand maintain engagement and advocacy programs; continually recruit newcustomer advocates

  • Managea library of up-to-date customer success stories

  • Manageannual/biannual/quarterly customer satisfaction surveys to drive changethroughout the organization

  • Helpdevelop a customer lifecycle campaign program and work with marketingoperations to implement

  • Targethappy customers for upsell, cross-sell, and advocacy opportunities

  • Provideproduct feedback given by advocates to the Product Management team

Oracle Dyn is

responsible for all Infrastructure-as-a-Service cloud edge services for the

Oracle Cloud Infrastructure product platform. We also operate as a Global

Business Unit (GBU) selling cloud edge services to cloud-native and/or

developer-centric clients looking for strong, secure, scalable edge

infrastructure as their businesses succeed and grow. We’re located in the

Boston-Manchester, NH area (a “reverse commute” employees living to the north

or west of Boston) and we’re growing!

Detailed Description and Job Requirements

Responsible for driving the customer marketing strategy by defining, building and executing programs that deliver a steady stream of well-targeted customer reference assets and activities to support awareness, demand generation, and sales as well as connecting them with the right advisory initiatives and inviting and connecting them with the appropriate peer groups.

Define and build programs, and execute a detailed plan that delivers a steady stream of customer success stories and references to support awareness, demand generation and sales cycles. Advocate on behalf of Oracle customers by connecting and enrolling them in appropriate advocate program elements and take a team-based approach to keeping customers engaged with Oracle. The success of this role means higher customer satisfaction, retention and expansion of Oracle business. Develop and manage relationship with customer stakeholders to ensure they are leveraging our solution to achieve maximum business value. Acquire a deep knowledge of our customer base, existing customer story content, mine and use that content to increase its effectiveness, and manage that content to increase usability and visibility. Understand and support the needs of internal and external stakeholders, and communicate their needs. Connect them with the right advisory initiatives and invite and connect them with the appropriate peer groups and develop reciprocal advocacy relationships. Match sales reference requests to appropriate references in a consultative model. Develop and manage relationship with top accounts to speak to press and analysts, take sales reference calls, and participate in marketing activities (case studies, awards, videos, reference forums, speaking opportunities)

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. Advanced technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Experience with communities a plus.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Job: Marketing

Location: US-NH,New Hamp-Manchester

Job Type: Regular Employee Hire

Organization: Oracle