Oracle North America Cloud Consulting Sales Digital Marketing Specialist 5 in Marlborough, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Develops and implements digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Acknowledged authority within the Corporation. Provides leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. Acts as a leader of large-scale company initiatives. Viewed by peers as a leader and top contributor and by line management as a key business partner. 12 years of Marketing experience in the technology industry preferred, preferably software industry. Experience should include relationship management. Ability to determine strategy and tactical plans that deliver tangible results. Strong written, verbal, and interpersonal skills. BA/BS degree or equivalent, advanced degree highly desirable. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
We are looking for a Senior Manager, Global Digital Marketing & Media.
This role is an individual contributor who will work with a cross-functional integrated marketing managers.
This role will cross all areas of digital and paid media for contact acquisition and brand. This role will manage, develop, assess and optimize our digital marketing programs awareness, drive lead generation and facilitate sales growth.
This role demands the ability to self-manage, work collaboratively, execute consistently and focus on detail. This role will also encompass other digital routes to market focused on creating awareness and generating leads.
Develop global plan for digital marketing across search, media, web and webinars
Translate business goals into marketing activities with measurable ROI
Plan, develop, and execute campaigns that successfully increase search ranking, web traffic and conversion rates
Test and analyze keywords, advertising copy, landing pages, and positioning to maximize results and Develop and manage PPC bidding strategies
Manage day-to-day digital marketing programs
Constantly evaluate, analyze and optimize performance
Develop landing pages with an understanding of visitor engagement, user experience and conversion rates
Work with stakeholders to fill monthly cadence for each channel/audience
Work cross-functionally to manage and optimize all paid media
Day-to-day management of our digital marketing agency
Proven track record in PPC and SEO
Proficient in Google AdWords, Google Analytics, Omniture, etc.
Google Advertising Professional Certification preferred
Background optimizing paid media for contact acquisition
Strong understanding of marketing and B2B marketing
Strong quantitative and analytical skills for reporting on your programs, tactics and strategies
Passion for constant improvement and delivering world-class programs, as perceived internally and externally
Excellent communication and collaborative skills
10 years experience with digital marketing
Bachelor s Degree in business or related field
Experience optimizing conversions
Title: North America Cloud Consulting Sales Digital Marketing Specialist 5
Location: United States
Requisition ID: 180018QB