Accenture Marketing manager industry in Melbourne, Australia
Job Description: This role requires an experienced and industry-focused integrated marketer that is familiar with account-based marketing (ABM) strategies and tactics to develop and execute marketing campaigns with key Australian accounts in the communications industry. The role will also work closely with the business and marketing teams in key markets outside Australia to lead the marketing activities that drive awareness and demand for solutions targeting major software and platform players across Asia Pacific. Based in Australia and operating as part of a global team, the Industry & Client-Centric Marketing Manager will develop and execute key account marketing strategies to help build deep executive relationships, drive demand for Accenture and support major sales opportunities. A strong understanding of the interconnection between the communications, media and technology industry is a must in order to drive relevant propositions and messaging with key clients and the broader market. Partner marketing experience will be an added advantage to support the important ecosystem plays across these industries and collaborate with key clients for joint marketing events, media and industry opportunities, joint go-to-market. Professionals in this Accenture operating group help clients accelerate and deliver digital transformation, enhance their business results through industry-specific solutions and seize the opportunities made possible by the convergence of communications, computing and content. To help our client account teams succeed, this job requires a flexible, innovative team player who has solid marketing experience and the ability to quickly establish rapport, trust and gravitas with Accenture leaders, account teams and clients. A heavy emphasis is placed on global industry awareness and collaboration skills to help drive out our global industry campaigns locally, as well as the ability to successfully establish credibility in the role of advisor. Key Responsibilities:
Develop, manage and execute industry and client marketing strategies and programs that touches the client across their journey with Accenture; from awareness, demand to purchase, helping the operating group achieve strong business results.
Manage the full spectrum of activities associated with these programs: assess business objectives and associated audiences and communication needs; develop innovative communication strategies and plans; gain sponsor approvals; writing, editing and campaign execution; assess, measure and evaluate effectiveness.
Manage end-to-end industry campaign and ABM activities, working closely with supervisor and other marketing and sales development team members to ensure marketing alignment with sales efforts and receive program buy-in from key internal stakeholders.
This includes taking ownership and aligning them to clear objectives, execution of events and industry sponsorship – from content development, speaker placement, alliance partner activities, advertising, client development, lead generation and ROI tracking
Implement a robust channel strategy taking in new media or online channels for better reach or cost efficiency
Provide marketing support and counsel to Accenture leaders and account teams, including opportunity centric marketing and supporting specific sales opportunities; as well as deliver the benefits of a content led, issues based and digitally enabled approach to marketing and communications for key Australian Clients and for our Software and Platform clients.
Plan, execute and track digitally based demand generation campaigns that engage targets with content relative to their agendas
Advise, develop and realize new industry specific campaigns to drive relevance and demand with our clients.
Ensure that plans and messages are aligned with Accenture’s and the CMT operating group’s business strategy, reinforce brand positioning and are delivered effectively to external audiences. Responsible for developing and leading the production of sales and marketing collateral, customer credentials, videos and overall program content to meet business objectives
Manage budget and resource plans to enable achievement of objectives.
Ability to collaborate with other areas within Marketing & Communications and other entities to ensure integration of the best of Accenture marketing programs for Communications, Media & Technology clients and sharing of best practices.
Develop creative direction and manage development, including management of outside design firms and coordination with brand.
Ability to travel domestically and internationally, as required up to 20%
Reports to: Operating Group APAC Marketing Lead Insights and industry marketing guidance: Integrated GU Marketing Lead for Australia, Australia CMT Managing Director and APAC CMT Software & Platform Industry Managing Director Manages: Internal stakeholders across the CMT APAC leadership External relationships with vendors and agencies Education:
Bachelor’s degree or higher in Marketing, Business, Communications or related field Work Experience:
Minimum 10 years of overall marketing experience
Industry-relevant, telecommunication/enterprise B2B market experience in marketing, sales or revenue driven roles is a plus
Partner Marketing and work experience outside of Australia in markets like China, in the software and platforms industry would be an advantage Professional Skill Requirements:
Proven communication planning and management skills in support of ongoing operations and project-based initiatives.
Excellent communication (written and oral) in English and possess good interpersonal skills. The ability to communicate in Mandarin would be an advantage, but is not compulsory
Proven global expertise and good perspective on the Communications, Media & Technology industries.
Executive level presence and influence – the ability to work effectively with senior leaders globally.
Experience with up-to-date digital communications mediums, including social media.
Ability to successfully manage multiple projects simultaneously
Collaborative, team player
Strong organizational, multi-tasking, and time-management skills.
Excellent negotiation, influence, mediation and conflict management skills.
Able to work effectively across groups.
Ability to work independently with minimal supervision.
Quick self-starter with a proven record of success. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
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