IBM Adobe Marketing Cloud - Campaign Architect in MONTREAL, Canada

Job Description

Do you have a curiosity and excitement for new technologies and techniques? Do you thrive in client facing environments? Are you a Adobe Marketing Cloud Campaign expert? Are you ready to take your career to the next level? Apply now!

IBM Global Business Services (GBS) is hiring a Adobe Marketing Cloud Campaign Architect with subject matter expertise in Adobe Campaign Architect Adobe Campaign v6 and other adobe technical solutions. Join our North America Customer Platforms consulting team and work with some of the world's most essential companies across a variety of industries.

In this role, you will l everage your product knowledge of Adobe Campaign to consult on campaign workflow creation & maintenance. We are seeking consultants with extensive experience working in digital marketing, with a focus on direct, email marketing and analytics. Strong functional competency in campaign orchestration and marketing automation using Adobe Marketing Cloud – Campaign is essential.

Campaign Architects will be expected to:

  • Understand related legacy systems and how solution would integrate to support the information architecture and business process scoped to achieve the desired business outcomes. Provide recommendations to developers on best practices and ensures development approach oversight.

  • Be well versed in project management methodologies and a deep understanding of software implementation and onboarding.

  • Act as a practitioner with deep experience with email marketing best practices: design, coding and rendering, with a focus on translating business requirements into solution design and execution.

  • Have strong communication skills with the ability to lead discussions and interact with clients with in-depth. Provide guidance for customer coaching and training focused on enabling end users of the product.

  • Have the ability to transform business requirements into technical specifications.

  • Design/architect custom campaign data model based on requirements.

  • Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.

  • Be able to identify approach and key deliverables across performance marketing & analysis offering to meet marketing and business challenges.

  • Be capable of designing solution on injecting customer profile data (flat files) from 3rd party system into Adobe Campaign data model.

  • Act as a problem solver to performance marketing challenges across channels. Ability to design advanced automated campaigns for channels inclusive of email, text messaging leveraging data insight captured via AMC integrations.

  • Understand all the modules offered with in Adobe Campaign including offer and catalog management.

  • Be able to provide recommendations on performance consideration for running large, bulk campaigns.

  • Be familiar with the Unica marketing automation platform with experience migrating to Adobe Campaign suite.

As a Campaign Architect you will be expected to work with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols. You will develop and implement standard digital analytics tools, including Adobe Analytics and Campaign.

IBM Global Business Services (GBS) is a team of business, strategy and technology consultants enabling enterprises to make smarter decisions and providing unparalleled client and consumer experiences via Cognitive data analytics, cloud technology and mobile app development, With global reach, outcome-focused methodologies and deep industry expertise, IBM GBS empowers clients to digitally reinvent their business and get the competitive edge in the cognitive era in over 170 countries.

IBM is a leader in this global transformation, and there is no better place to launch or further your career. World-class learning opportunities, mentoring and a flexible work environment - - you will find a wealth of opportunities within IBM to create the career you've always imagined. Bottom line? We outthink ordinary. Discover what you can do at IBM

Required Technical and Professional Expertise

  • Must be an accredited Adobe Certified Expert (ACE) in Adobe Campaign

  • At least 2 years experience with Architect Adobe Campaign v6

  • At least 1 year experience with Adobe Campaign Standard

  • At least 1 year experience with Adobe CQ5

  • At least 3 years experience with IBM Unica

  • At least 2 years experience SQL (Oracle / SQL Server / PostgreSQL)

  • At least 2 years experience Programming experience (Javascript / Java / VB / C# / PHP)

  • At least 3 years experience working in Project Management

Preferred Tech and Prof Experience

  • 3+ years experience with Architect Adobe Campaign v6

  • 2+ years experience with Adobe Campaign Standard

  • 2+ years experience with Adobe CQ5

  • Knowledge of Web Technologies like HTML, CSS is a plus

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.