Verizon Account Director in New York, New York
What you’ll be doing...
Why work here?
At 140 West, you will be part of the energy that’s evolving the Verizon brand to become a leading technology player. The new Tribeca space will bring together some of the industry’s sharpest minds across a multitude of disciplines, creating an integrated team that can be responsive and innovative across every Verizon touchpoint.
You will manage internal clients, provide strategic counsel and assist with business development on a specific project/line of business. You will be responsible for developing work across all platforms including digital, social, video and beyond. Responsible for both digital and static mediums, you will be expected to help lead the strategy and creative development to support all digital branding and digital acquisition work across Verizon initiatives. Responsible for working with the creative team to shape and develop the work, you will be the key point person across all functions within the agency and the client. You will work closely with clients, creative counterparts and project managers to ensure the creative work addresses business needs and meets creative excellence expectations. Finally, you will ensure project management follow-through and accurate delivery.
Serves as direct point of contact for all aligned-client projects and recommends and advises clients on options and capabilities utilizing marketing best practices and channel knowledge.
Maintains the “big picture” for projects and client requirements, ensuring that related deliverables are treated appropriately.
Evaluates creative brief content for completeness and actionable content that will enable the creative teams to create on-target deliverables for the client.
Partners with clients to enhance creative brief quality and identify key messages.
For Tier 1 projects involving multiple components, assists in strategic development, prepares cost/time estimates, monitors “big picture” progress, and tracks major milestones and actual costs against estimates.
Provides strategic counsel and develops a trusted advisor relationship with aligned clients.
Partners with client to develop an account plan identifying Tier 1 Creative Services/Marketing projects and goals, as well as expected Tier 2 and 3 needs, across a calendar year that enables Creative Services to staff, prioritize and plan to meet those needs; reviews and updates account plan at set intervals throughout the year.
Assumes responsibility for maintaining and growing account volume as appropriate, including: generating new business (e.g., converting current external agency work to the in-house team); recommending new products and updating standard offerings; building strong client relationships; resolving conflicts; improving communication; and ensuring customer satisfaction.
Serves as the voice within the creative studio for the client and facilitates client interaction with the designers and writers as appropriate. Ensures that the creative team understands client requirements and perspective and that the final output aligns as appropriate.
Understands client products, audiences and business objectives and ensures they are applied to client products; collaborates with designers and writers to ensure product delivers on client promises.
Reviews products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensures that consistent image/message is conveyed across the client’s products.
Attends sales, strategy, status, project kickoff, and other client meetings. Helps client understand the importance of the brand and marketing objectives.
Sets expectations with clients, e.g., when and what they will see next as part of the creative process, budget expectations, solution response expectations, and follow-up process and metrics expectations.
Appropriately balances client desires, business needs, marketing standards, and brand identity.
Involves direct supervisor as appropriate and alerts him/her to potential challenges and opportunities for the Creative Services team.
Works with the manager and extended team to develop departmental standard operating procedures, workflows and enhanced infrastructure.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience managing a brand’s portfolios and product initiatives.
Experience in digital marketing, agency and social platforms.
Even better if you have:
Bachelor’s degree in marketing, communications, advertising or business.
Experience within the digital channel.
Ability to write briefs, work closely with all disciplines within the agency and clients and collaborate.
Demonstrated expertise in applicable applications and tools such as Microsoft Office and project management software.
Broad understanding of traditional and emerging channels.
Demonstrated knowledge of marketing best practices in the B2C and B2B fields.
Ability to gain deep knowledge in specific channels or vertical markets to support specific client’s business unit and larger organization’s industry.
Proven ability to partner with clients to write thorough and actionable creative briefs.
Ability to share opinions clearly and verbally update clients on project status.
Experience reviewing briefs, while ensuring the creative services team fully understand the objectives.
Experience leveraging research and data to support client business solution strategies.
Pragmatic with creative business strategies with a focus on the objectives of the assignment.
Strong listening skills and the ability to incorporate others’ viewpoints into the project management process.
Crisis management proficiency, and a resourceful and solution-oriented mind-set.
Experience as an ambassador for the marketing department objectives and point of view on the company’s brand and its visual and verbal brand identity.
Demonstrated experience executing on client requests and project management with accuracy, producing zero errors in work: all client edits are implemented correctly, spell check was run, and specs, brand, deadlines, and budget were adhered to.
Deep knowledge of and experience with all social platforms as well as knowledge of emerging platforms.
Ability to be nimble, organized and strategic.
Passion for marketing and the creative product.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.