Verizon Account Director in New York, New York
What you’ll be doing...
WHY WORK HERE?
At 140 West, you will be part of the energy that’s evolving the Verizon brand to become a leading technology player. The new Tribeca space will bring together some of the industry’s sharpest minds across a multitude of disciplines, creating an integrated team that can be responsive and innovative across every Verizon touchpoint.
Responsible for the leadership and overall management of the Client relationship. Primary contact to the stakeholder senior marketing staff. Drives long-term business building, the development of internal/Client marketing and business strategy, oversees Account team management, and has overall accountability for budgets and planning.
This role manages internal clients, drives strategy and assists in business development on one complete line of business. This person is directly responsible for developing work across all platforms including digital, social, video, retail and beyond. Responsible for all digital and static mediums, this role is expected to drive and lead the strategy and creative development to support all digital branding and digital acquisition work across Verizon initiatives. Responsible for partnering with the creative team to shape and develop the work, they are the key point person across every function within the agency and stakeholders. Deep knowledge and experience of all digital platforms, analytics, ad serving platforms, Verizon retail initiatives, and all social platforms as well as knowledge of emerging platforms is mandatory. An ability to lead nimbly, be organized and strategic is required. Passion for marketing and the creative product is necessary. This person will work closely with clients, creative counterparts, head of project management, director of strategy and lead a team to ensure the creative work addressed business needs and meets creative excellence expectations.
Serves as direct point of contact for all aligned-client projects and drives strategy and recommendations on options and capabilities utilizing marketing best practices and channel knowledge
Maintains the “big picture” for projects and client requirements ensuring that related deliverables are treated appropriately and are strategically sound and on-brand.
Leads and manages the Fios Account Group resulting in a smooth, effective operation with a reputation for excellence.
Ensures adequate account staffing and profitable operation.
Keeps agency leadership informed on key account accomplishments, issues and opportunities, including plans for increasing client scopes of work.
Fuels Agency culture and innovation.
Overseas all strategic work and ensures it meets assigned objectives and desired results.
Actively works with Creative, Strategy, Analytics and Production Departments to develop work that meets client objectives, achieve intended results, and meets agencystandards of creative excellence.
Earns the respect of the creative team and demonstrates a track record of collaborating that result in an excellent creative process with a minimum of angst.
Day to day account administration requires minimal or infrequent leadership involvement.
Effectively balances stakeholder demands to deliver high quality work.
Demonstrates a strong knowledge of the clients products, competitors, and industry –applying this knowledge to counseling clients and strategic/creative planning.
Provides leadership in strategic development of communication and marketing plans to grow the client’s business and generate incremental scopes of work, billings, and income.
Passionate leader of the brand, business, and consumer insights.
Proven ability to influence advertising agenda.
Assumes role of brand steward when collaborating with partner agencies.
Drives development of agency’s recommendations for strategies and creative to be recommended and implemented.
Evaluates creative brief content for completeness and actionable content that will enable the creative team to create on-target deliverables for the client.
Partners with clients to enhance creative brief quality and identify key messages.
For Tier 1 projects involving multiple components, assists in strategic development, may prepare cost/time estimates, monitors “big picture” progress, and tracks major milestones and actual costs against estimates.
Provides strategic counsel and develops a “trusted advisor” relationship with aligned clients.
Partners with client to develop an Account Plan identifying Tier 1 Creative Services/Marketing projects and goals, as well as expected Tier 2 and 3 needs, across a calendar year that enables Creative Services to staff, prioritize and plan to meet those needs; reviews and updates Account Plan at set intervals across the year.
Assumes responsibility for maintaining and growing account volume as appropriate, including: generating new business (e.g., converting current external agency work to the in-house team); recommending new products and updating standard offerings; building strong client relationships; resolving conflicts; improving communication; and ensuring customer satisfaction.
Serves as the voice within the creative studio for the client and facilitates client interaction with the designers and writers as appropriate. Ensures that the creative team understands client requirements and perspective and that the final output aligns as appropriate.
Understand clients’ products, audiences and business objectives and ensures they are applied to client products; collaborates with designers and writers to ensure product delivers on client promises.
Reviews products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensures that consistent image/message is conveyed across the client’s products.
Attends all BU sales, strategy, status, project kickoff, and other client meetings. Helps client understand the importance of the brand and marketing objectives.
Sets expectations with clients, e.g., when and what they will see next as part of the creative process, budget expectations, solution response expectations, and follow-up process and metrics expectations.
Appropriately balances client desires, business needs, marketing standards, and brand identity.
Involves direct supervisor as appropriate and alerts him/her to potential challenges and opportunities for the Creative Services team.
Works with manager and extended team to develop departmental standard operating procedures, workflows and enhanced infrastructure.
Training and Development of Others:
Creates actionable development plans for direct reports accompanied by effective ongoing dialogue with team members.
Advises, motivates, and mentors direct reports.
Provides honest and ongoing feedback on direct reports performance.
What we’re looking for...
SKILLS AND KNOWLEDGE REQUIRED
You'll need to have:
Bachelor's degree or 15+ years of work experience.
Six or more years of relevant work experience.
Experience managing major blue-chip brand’s portfolios and product initiatives.
Experience in digital marketing, agency and social platforms.
Bachelor’s degree in marketing, communications, advertising or business.
Ideally you'll have
Ability to author briefs, work closely with all disciplines within the agency and clients and collaborate.
Exhibits understanding and application of traditional, digital land emerging channels.
Demonstrates knowledge of marketing best practices in the B2C and B2B fields.
Exhibits ability to gain deep knowledge in specific channels or vertical markets as required by specific business units and larger organization’s industry.
Ability to partner with clients to write thorough and actionable creative briefs.
States opinions clearly and drives clients’ business.
Writes the briefs ensuring creative services team fully understand the objectives.
Leverages research and data to support client business solution strategies.
Is pragmatic with creative business strategies always keeping eye on the objectives of the assignment.
Listens well and incorporates others viewpoints into the management process.
Adept at crisis management, resourceful and solution-oriented.
Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
Drives client requests with accuracy, producing zero errors in work (all client edits are implemented correctly; spell check was run; and specs, brand, deadlines, and budget were adhered to).
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.