Deloitte AMC Search Engine Marketing Specialist Senior - NYC in New York, New York
Search Engine Marketing Specialist Senior
Heat is a full-service creative agency that believes in the power of surprise to build brands, solve problems, and kindly take over the world. Headquartered in San Francisco and with an office in New York, Heat brings to life traditional, digital and social content for a wide array of brands. at http://sfheat.com/work We are an internationally recognized award-winning agency, garnering over 40 awards in 2016 and nine Cannes Lions to our credit. In 2016, Heat was named the Effie s Most Effective Independent Agency in North America and is one of the only advertising agencies to be named Best Places to Work in San Francisco. We prioritize creative thinking and take pride in what we do.We re growing, and seeking a Search Engine Marketing Specialist Senior.
Deloitte Consulting LP is seeking a Search Engine Marketing (SEM) Specialist Senior to join the consulting search team and deliver strategy, solutions, and services focusing on digital presence.
The scope of responsibilities includes leading and supporting workstreams related to:
Paid search strategy, including bid strategy audits and new bid strategy development.
Paid search execution as needed, including forecasting, budgeting, pacing, campaign creation, landing page development and testing, and optimization
Performs advanced research and analyses on search performance metrics such as quality score and competitive analyses
Measures the effectiveness of SEM strategies in terms of ROI, traffic, and conversion against the overall goals of the business, making sure SEM campaigns stay aligned with business objectives
Fluency with all paid search products, including Product Listing Ads, Dynamic Search Ads, and Remarketing.
Integration with the organic search team for paid search/organic search overlap strategy, including efficiency plays and earned/owned site transition strategy
Campaign acquisition support for content and branding projects.
The Specialist Senior may also support the paid search pipeline and operations.
At Heat, we develop traditional, digital and social content for a wide array of consumer and B2B brands at the leading edge of today s client marketing challenges. You ll work with kind, smart, hardworking people (if we do say so ourselves) who care about the work we create. Learn more about Heat at http://sfheat.com/about .
5 years of full-time agency or other client-facing SEM experience preferred
Breadth of client facing expertise:
oExperience leading paid search projects and/or ongoing paid search accounts
o Experience with account strategy
oCertified in Google Adwords, Gemini, and Bing Ads
oExperience with Kenshoo and/or Marin
oExperience with web analytics including major tools like Site Catalyst and Google Analytics
oExperience pitching a plus
oSEO Proficiency a plus
Excellent verbal and written communication skills:
oComfortable interacting regularly with both subject matter experts as well as business owners of all organizational levels, presenting complex information in a way that is easy to understand, and tailoring it to different audiences, including client and Deloitte leadership (e.g., present clear business choices or actionable steps, rather than a technical breakdown of the problem)
oAbility to offer and defend solutions to business problems based on experience and best practices
oCollaborative working style to build relationships
oStrong project management skills
Ability to triage and prioritize many competing needs, monitor and maintain momentum on a number of concurrent projects for numerous stakeholders
Ability to compile and analyze search data and metrics and present formal recommendations to leaders using PowerPoint and/or MS Excel
Ability to lead training sessions or instructive meetings with diverse groups
Ability to work in a matrixed organization; experience in large corporate setting a plus
Flexibility, adaptability, and willingness to travel required
How you ll grow
At Heat, we focus on helping people at every level of their career identify and use their strengths to do their best work every day. From entry-level to senior leadership, we believe there s always room to grow. We offer opportunities to help sharpen skills, and work alongside industry-leading talent on a daily basis. Our Heaters have a variety of opportunities to continue to grow throughout their career.
About Heat s relationship with Deloitte Digital
We ve recently joined forces with Deloitte Digital to offer our award-winning creative services to allow brands to realize their ambitions at a larger scale.
At Heat, we know that great people make a great organization. We value our people and our partnership with Deloitte offers employees a broad range of benefits. We ll see you at the benefits meeting. Learn more about what working at Heat can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Heat s culture
Heat s culture stems directly from our philosophy. And if you enjoy philosophy, you can read ours here. at http://sfheat.com/about If you re more of a math and sciences person and think philosophy is nothing more than a class you avoided in college, that s fine too.
Heat in the Community
Heat s purpose is to make an impact. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that we have the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities.
Category: Management Consulting
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.