Aetna Analytics Consultant in New York, New York
Req ID: 55374BR
Applies experience from brand or strategy consulting, and data analytics to successfully act as the product owner for analytics initiatives. Consults on the creation of analytics solutions that effectively measure the impact of brand marketing efforts and other top-of-funnel activities (both digital and analog) on business KPIs. Weigh business and technical tradeoffs using an intermediate understanding of business strategy as well as relevant data and marketing analytics experience.
This position is expected to manage analytical exercises related to: brand marketing, advertising performance, upper funnel measurement, customer perception impact measurement, site traffic and digital engagement measurement, etc.
Consults with internal clients to identify opportunities to implement measurement data science solutions to business problems at an intermediate level
Create measurement strategies and learning agendas in consultation with the Digital Analytics and senior team members and internal stakeholders (e.g. Marketing / Brand)
Leverage available data to generate insights that help tell the story in an articulate manner
Applies understanding of key business drivers to accomplish own work
Familiarity with big data concepts.
Uses expertise, judgment and precedents to contribute to the resolution of moderately complex problems
Collaborates with one or more business partners to understand their problems and goals, develop predictive modeling, statistical analysis, data reports and performance metrics.
Leads development of solutions with low complexity and risk.
Understands and recommends modeling techniques to data scientists.
Presents recommendations to senior staff.
Shares insights across teams.
Minimum 3 years total business experience
2 years experience strategy consulting, brand strategy, or brand measurement in large companies or agency
2 years of business experience leading analyses and initiatives with track record of business impact.
Knowledge of marketing measurement tools, such as channel-specific tools and multi-touch attribution tools
Experience with leveraging digital analytics tools to help understand impact of marketing campaigns
Familiarity with the Adobe Marketing tech stack preferred
Healthcare sector experience preferred
Strong knowledge of advanced analytics tools and languages to analyze large data sets from multiple data sources.
Anticipates and prevents problems and roadblocks before they occur.
Demonstrates strong ability to communicate technical concepts and implications to business partners.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Data & Analytics
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.