IBM Blockchain Food Trust Content Marketing Professional in NEW YORK, New York
The Blockchain Food Trust Marketing team is looking for an experienced Content Marketing Professional to join us. Six hundred million people get sick every year and 420,000 people die from food related issues globally. Blockchain can revolutionize food traceability and improve trust in the global food supply to help improve food safety. Be part of our mission in our fast-growing startup organization within IBM!
We need an experienced Content Marketer to help drive our industry and profession targeted content planning and creation. Ability to lead independently and to collaborate and influence across teams is a must.
Core responsibilities will include:
Use journalistic thinking and evidence based arguments
Develop messaging/narrative plan and proof points
Apply knowledge of various business cohorts and their path to proficiency
Develop content strategies and blueprints
Lead development of industry and profession content assets
Prepare communications that translate complex technologies and concepts into easy to understand, targeted, and concise business messages
Manage editorial process and performance
Apply digital marketing techniques, spanning web, social, technologies and platforms to engage prospects and clients
Apply digital analytics against web, social, and client data to gain insight about the reach and effectiveness of digital content and engagement
Apply data-driven approaches to content targeting and syndication to progress opportunities and further define cohort groups
Required Technical and Professional Expertise
Minimum of 3+ years’ experience in digital marketing
Demonstrated experience developing digital marketing content
Strong orientation toward teamwork; thrives in collaborative work environment
Preferred Tech and Prof Experience
Design background and expertise
Prior SaaS marketing experience
Experience with web, social and digital analytics
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.