Verizon Brand Identity Manager in New York, New York

What you’ll be doing...

Role Overview:

Brand identity professional responsible for leading strategic naming and identity process in support of Consumer Goods and project work-streams. Lead and structure identity development programs in partnership with integrated marketing and business leads. Accountable for the alignment of objectives and successful end-to-end project stewardship- champion of total work-stream rigor.

Functional Ownership of:

  • Brand architecture and Naming strategy

  • Identity development and deployment

  • Naming & Identity Project Briefing, Scoping, and Planning

  • Data, Insights, and success metrics (brand=business)

  • Agency management and performance

  • Budget planning and management

  • Cross Organizational Process Stewardship and Rigor

What we’re looking for...

You'll need to have:

  • Bachelor's degree or six or more years of work experience.

  • Six or more years of relevant work experience.

Even better if you have:

  • 10 or more years in role as account executive/lead at identity, naming/strategy agency and/or comparable client-side corporate identity/communications role.

  • Developed and demonstrated skills in:

  • Leadership/management of complex brand identity programs and projects for leading premium product or service brands- technology a plus.

  • Strategic consultation in the value of naming and identity in the business and marketing mix

  • Advanced knowledge of research and insight practices and their role in identity/naming process

  • Strong client/stakeholder engagement orientation with prerequisite business acumen and interpersonal communication skills

  • Exceptional written communication; creative briefing in particular

  • Operational discipline

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

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