Verizon Brand Manager - 5G in New York, New York
What you’ll be doing...
The Verizon Marketing team identifies key opportunities to build brand awareness, expand markets, drive sales and put the latest, most powerful technology in customers’ hands. We are looking for talented people to help us tell our Brand story – to create a narrative that promotes product innovation and builds customer trust. We are specifically looking for a candidate to help form and execute our strategy to lead on 5G.
The Brand Marketing Manager will be responsible for developing, launching, and managing strategies, tactics and marketing programs designed to meet growth, revenue, churn and brand health objectives across the Verizon enterprise for consumers. Specific responsibilities include:
Lead marketing professionals and external agencies to evaluate competitive activity, create strategy, and execute integrated marketing communication plans to impact target audiences.
Author comprehensive and focused creative briefs for complex products.
Develop and implement traditional broadcast and content /digital programs to drive business results.
Synthesize and evaluate commissioned research/analytics to optimize positioning and track communication performance.
Work across the organization for stakeholder alignment on communications across business leads, media, consumer insights and GTM teams.
Monitor, evaluate and understand innovative marketing activity within our industry and best in class.
Understand influencer marketing and how to reach micro-segments as well as broader targets.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Six or more years of Marketing/Advertising experience.
Experience in leading development and production of 360 degree marketing campaigns
Even better if you have:
Bachelor's degree in Marketing.
Strong organizational, interpersonal, presentation, oral, and written communications skills
Knowledge of telecommunications fundamentals, architecture, drivers, and industry players.
Experience with technology product marketing
Knowledge of business case development and analysis
Ability to multi-task (advance and prioritize many projects simultaneously), work independently and as an effective team member
Ability to meet deadlines, complete important time sensitive tasks, adapt quickly to last minute changes and manage multiple projects simultaneously
Willingness to create and work in a team environment.
Willingness to travel between Basking Ridge and New York City locations as needed.
When you join Verizon...
You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
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