Aetna Community Marketing Manager in New York, New York
Req ID: 49206BR
The Community Marketing Manager will serve as the market tactical lead in accelerating local market growth, activating the brand and driving efficiency through local market activation. The overall goal for this position is to drive membership growth and preference for the Aetna brand by collaborating with local markets to win customer business.
Deploy tactics that are repeatable, scalable, measurable, engaging and differentiate the Aetna brand to drive growth in local markets by accessing competitor intelligence, multicultural insights, community relations opportunities, media and communications strategies, volunteerism and employee giving, and health marketing priorities.
Establish and maintain not-for-profit and for-profit State and Local community partnerships that fuel local market growth and provide key local market insights
Effectively manage relationships with local sales account executives and account managers representing all lines of business
Project manage the development and execution of marketing materials through internal and external sources
Research and suggest appropriate marketing opportunities (including but not limited to event and sponsorships) in respective markets
Leverage social media to create deeper engagement with local communities
Available evenings and weekends as needed to participate in important community activities
7+ years related work experience.
3-7+ years of experience as SME
Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
Ability to influence others and work effectively in a matrix environment
Results-oriented team player
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Communications/4-6 Years
Functional - Communications/Public Affairs - grassroots campaigns/4-6 Years
Functional - Communications/Communication Delivery - Public Speaking/4-6 Years
Functional - Leadership/Act as company spokesperson to external constituents/4-6 Years
Functional - Marketing/Competitive intelligence/4-6 Years
General Business/Communicating for Impact/ADVANCED
Leadership/Collaborating for Results/ADVANCED
General Business/Demonstrating Business and Industry Acumen/ADVANCED
General Business/Managing Sales Relationships/ADVANCED
Leadership/Anticipating and Innovating/ADVANCED
Option for telework will be evaluated after a certain period of employment
ADDITIONAL JOB INFORMATION
Our Chairman has indicated how important it is for Aetna to have a greater local presence in our markets. This position is critical to achieving that important objective. You will have the opportunity to work across many products and audiences, while using varied marketing tactics based on the needs of the market(s) that you manage.
This is an opportunity for a difference-maker! If that is you, please apply!
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing