Verizon Content Marketing Manager in New York, New York
What you’ll be doing...
The Digital Marketing & Demand Activation team at Verizon is hiring for a Content Marketing Manager to play a key role in creating comprehensive online marketing strategies, in partnership with our agencies. This role will contribute to an omni-channel strategy, execution, and analysis via Content Marketing best practices and innovation. We are looking for a passionate marketer with extensive background in content strategy & editorial and knowledge of SEO/SEM and data-driven marketing. The ideal candidate will actively contribute to our content marketing knowledge base as a subject matter expert and execute against large-scale campaigns with guidance, working within interdisciplinary teams. This is a unique role to work within a dynamic group that is defining the future of digital marketing for a Fortune 15 business.
Content Marketing Strategy
Accountable for content marketing initiatives to drive traffic, engagement, leads, and brand awareness
Create amplification strategy across paid, owned, earned media, and develop partnerships across working groups to execute these strategies.
Be an advocate for the value of content marketing and organic marketing within the organization across different business units and lines of business, and identity new opportunities for integration beyond core initiatives.
Identify new ways to innovate in the content marketing discipline, whether that be through new formats or executions, or through new market or audience opportunities.
Editorial, Operations and Content Strategy
Develop content marketing strategic guidelines, editorial requirements & governance for Verizon Communications and the various business units; including taxonomy best practices, content categorization/structure, content development, cross channel distribution and measurement.
Develop content strategy that leverages Wireless consumer journey data to create and license content that will drive incremental traffic to verizonwireless.com.
Lead business stakeholders and agencies in the creation of a cross business unit content marketing strategy and editorial publishing process.
Develop operational process to efficiently create, publish and distribute content at scale.
Develop proper publishing cadence to drive repeat visitors to Verizon’s content and ensure visibility on social platforms.
Technical and Analytics
Establish content marketing infrastructure to easily manage and distribute content by working closely with back-end and front-end developers, ensuring components and templates are fully functional and live seamlessly within the .com ecosystem.
Create content marketing measurement and optimization program that will inform the effectiveness of content marketing initiatives and strategies, ensuring positive ROI across all content marketing initiatives and campaigns.
Establish integrated analytics dashboard with BU e-commerce teams to develop programmatic tracking of how content marketing’s impact to conversion rates prospect traffic.
What we’re looking for...
You’ll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in content, social, or search marketing.
Even Better if you have:
7+ years of experience in content, social, or search marketing.
Capability to be an excellent communicator and creative thinker, with the ability to use both data and creativity to inform decisions.
Experience leading complex projects across a matrixed organization with various stakeholders and KPIs.
Ability to develop resolutions to complex problems through the use of creativity, data insights, and collaboration.
Self-motivated mindset that can take ownership of a project and see it through from ideation to implementation.
Background leveraging licensed and owned content to manage regular publishing cadence.
Strong knowledge of search and social best practices, demonstrating a command of which content and approaches work in which channel and why.
Proficiency in web analytics software, Adobe Analytics (Site Catalyst).
Experience with data-driven SEO analysis and optimization.
Ability to analyze and present content and social performance.
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment; comfortable working with PMO tools, specifically Jira.
Working knowledge of content management systems, Adobe Experience Manager.
Ability to effectively communicate content marketing requirements to IT and Creative teams and bridge the gap between these teams to help integrate content into the digital experience.
Experience building and maintaining brand editorial calendars.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.