Verizon Data Analytics Manager in New York, New York
What you’ll be doing...
This role is a blend of marketing, consulting, and predictive analytics. The Analytics Manager is an integral part of the Marketing Effectiveness team tasked with developing analytical processes designed to deliver high quality insights that enable Verizon to improve how marketing investments impact business results. You will work closely with marketing functions including media, brand/creative, and consumer insights along with business teams, financial planning & analysis, and external partners to proactively develop and manage efforts from end-to-end. The end goal is to ensure strategic and tactical marketing decisions are informed by data-driven insights.
Manage, guide and build day-to-day analytics processes including activities such as data identification & collection, analytics design, marketing mix model development, implementation & maintenance, interpretation of findings, and coordination with stakeholders.
Build a best-in-class analytical roadmap that obtains both short-term and long-term objectives required to be a center of analytic excellence.
Lead the team efforts in delivering improvements in decision-making and business strategies via advanced analysis including Marketing mix, clustering, segmentation, point estimation, design experiments.
Work in close collaboration with Marketing Effectiveness team members and other internal partners to leverage expertise in data management, advanced marketing mix modeling, scoring etc., in order to develop key insights.
Lead the design, implementation and interpretation of advanced multi-factor experiments to evolve testing approaches.
Present complex statistical concepts and research results to non-statistical audience. Lead the deck preparation by both providing direction to junior team members as well as be willing to roll up the sleeves to create the presentation.
Help foster a continuous test & learn culture and process - i.e. rapid cycle learning.
Continually broaden and strengthen knowledge of analytical methods, vendors and tools.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in analytics across marketing, finance, and strategy.
Experience interpreting quantitative data and constructing marketing mix models.
Knowledge of marketing principles and marketing strategy and mix.
Experience developing, maintaining and interpreting complex analytical techniques and insights.
Experience with data management, analysis and visualization.
Even better if you have:
Experience interpreting quantitative data, constructing marketing mix models, providing clear output to identify trends, interpret findings, draw insights, and formulate recommendations.
Knowledge of marketing principles and understanding of marketing strategy and mix to inform potential recommended actions.
Experience managing analytical talents to identify, prioritize, design, develop and implement advanced analytical solutions to complex business problems/opportunities.
Proven ability to develop solid engagements and partnerships with business partners to facilitate and accelerate the adoption of analytics in decision making.
A focus on accurate and timely results delivery by overcoming obstacles through the development of mechanisms and tools to improve efficiencies.
The ability to make trade-offs to deliver effective solutions to business partners in a timely fashion.
Enthusiasm for delivering high impact projects and service to clients.
Strong knowledge of SAS and R programming language and software environments.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.