IBM Digital Marketing Manager in New York, New York
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
We’re looking for an innovative, data-driven Marketing Manager to focus on generating great leads for our business. As a Marketing Manager, you’ll be instrumental in increasing revenues by taking ownership of our inbound marketing strategies, as well as managing our marketing campaign relationships. You’ll be working closely with sales to ensure leads are high quality.
The Digital Marketing Manager will plan and execute online marketing activities to drive traffic and ultimately qualified leads to generate sales. The Digital Marketing Manager will be responsible for the Acoustic website, acoustic.co, directing SEM/SEO activities, email marketing, content syndication, and other digital channels to maximize results. You will work with marketing, sales, campaign and other web teams to coordinate plans and activities in addition to managing agencies, vendors and related budgets.
What You’ll Do
Develop a digital marketing roadmap that incorporates a website traffic plan with goals and benchmarks to achieve this
Develop and manage the Acoustic website and digital properties
Regularly engage with vendors and agencies to support digital marketing efforts
Oversee and manage all digital marketing channels and social media accounts to ensure brand consistency
Create, maintain, and implement a digital marketing calendars
Maintain effective, cohesive, and engaging brand messaging
Generate monthly reports on our marketing campaign’s performance and analysis of site and social traffic
Establish and monitor ROI and KPIs and prepare an operating budget
Monitor competition and provide ideas to stand out
Optimize website and social media channels for SEO as well as usability
Develop, evaluate and oversee the implementation of A/B/n testing protocols and procedures
Collaborate with internal teams to create landing pages and optimize user experience
Forecast sales performance trends and act proactively to increase our market segment
Motivate digital marketing team including key personnel such as graphic designers, copywriters, videographers, photographers, etc. to achieve goals
Stay up-to-date with the latest digital marketing technology developments
Required Technical and Professional Expertise
7 years experience in digital marketing
Excellent team management and communication (written and verbal) skills
Excellent analytical and project management skills
Excellent understanding of how all current digital marketing channels function
Strong understanding of e-commerce, PPC, SEO & SEM
Experience with Salesforce CRM
Experience in optimizing landing pages and user funnels
Demonstrable experience with lead generation and email marketing
Highly creative with demonstrable experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Knowledge of media editing software (photo and video)
Working knowledge of web design principles, best practices, and content management platforms
Familiarity with marketing tools such as Wordpress, Google Analytics, Acoustic Marketing Cloud, Tableau
Preferred Technical and Professional Expertise
- 10 years in experience in digital marketing
About Business Unit
At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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