IBM Digital Offering Manager in New York, New York

Job Description

IBM is focused on driving growth through digital marketing and continuously improving the digital experience for our users and clients. The Digital Strategist will lead the creation of integrated digital experiences to drive awareness and demand for the Hybrid Cloud portfolio worldwide. As a member of the Performance Marketing team the Strategist will be part of co-located teams focused on innovative approaches and best practices; leveraging data and analytics to more effectively drive continuous improvement.

In this role, the individual will be responsible for:

  • Aligned with one or more products and assigned offering manager

  • Ensure digital offerings have suitable pricing / packaging, self-service try/buy and on-boarding experiences to ensure conversion from try to buy and successful adoption.

  • Responsible for successful launch of digital offerings for the commercial segment

  • Attend all Digital Offering release meetings

  • Ensure that offering launch plans are complete and reports variances to the OM lead.

  • Keep all disciplines updated on GBT/UT changes for your assigned digital offerings

  • Ensure new parts/packaging are updated in GAIA CRM and Guided selling Tool

  • Monitor and respond to Medallia surveys for assigned digital offerings and identify offering improvements

  • Interlock with Enablement for new releases and changes to existing offerings

  • Ensure Seller and Business Partner enablement is created, scheduled and posted to the appropriate channels

  • Create digital offering enablement and support enablement events, as needed

  • Offering Analytics - Bi-weekly meetings with Customer Analytics team

  • Review digital offering usage data and identify friction points

  • Identify new areas requiring instrumentation

  • Identify offering improvements and collaborate with Design to define solutions for A/B testing

  • Key participant and contributor in weekly Growth sprints

  • Collaborate with Growth Leader to define Hypotheses and run A/B tests during weekly Growth Sprint

  • Collaborate with Growth Leader, Marketing and Digital OMs to drive growth and cross-sell of Hybrid Cloud digital offerings

  • Development - work with Development teams to deliver offering improvements

  • Sales and Marketing - attend Bi-weekly interlock meetings, provide digital offering updates, answer questions and respond to requests for assistance from Sales and Marketing teams

  • Community/Social/Events

  • User Community Management for assigned offerings

  • Lead migration to new user community

  • Ensure Bi-weekly contribution of digital offering content (blogs, webinars)

  • Source offering content from OM, Marketing, Development, ID, Sales and other teams

  • Active participation in community forums

  • Get Social - promote your offerings on social networks

  • Attend events to promote digital offerings, including user groups and partner events.

  • Reporting for each assigned offering

  • Bi-weekly report to BA CDO

  • Friction points and detailed source/metrics

  • Offering improvement plan that will drive measurable growth (net new, expansion, renewals)

  • Offering improvement status with metrics

  • Medallia updates

  • Weekly release status and funnel metrics

  • Github board updates

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.

Discover your true potential.

Be yourself.


Required Technical and Professional Expertise

?xml version="1.0" encoding="UTF-8"?


  • 3 yrs of Product and or Offering Management experience

  • 7 years of experience in the Digital Space

  • Entrepreneurial/Design Thinking experience

Preferred Tech and Prof Experience

  • Digital Marketing Experience

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.