PwC External Communications Manager, Commercial in New York, New York
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.
We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.
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It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.
As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.
PwC's Marketing and Sales function is a client-centric, high-performing team that drives the Firm's priorities and long-term revenue growth by
passionately positioning PwC as a distinctive brand in the marketplace.
The External Communications Team is responsible for the Firm's external media relations and social media strategy, including the overseeing and management of PwC's social media accounts, relationships with media nationally and locally, and ongoing identification of new and emerging opportunities to enhance the Firm's visibility. The team focuses on protecting the PwC brand and positively positioning the US Firm and its spokespeople externally, primarily through media and social media.
Minimum Year(s) of Experience: 4
Minimum Degree Required: High School Diploma or GED
Degree Preferred: Bachelor's degree in Business, Marketing, Public Relations/Communications, or Advertising
Demonstrates extensive knowledge and/or a proven record of success in media strategy at local and national levels
preferably with a professional services firm, a financial services entity or working at a public relations agency
including the following areas:
Development and execution of PR strategies for various areas of the US Firm, in keeping with the Firm's US public communications policy;
Subject-matter specialty within appropriate areas of the Firm including; formal and informal professional development opportunities, independent reading of PwC thought leadership and other educational materials; and,
Utilization of technologies and strategies that aid and enhance PR results, including blogs, LinkedIn, Twitter, Facebook, Tumblr, and Snapchat, among others, and must be able to make recommendations on how best to apply these tools.
Demonstrates extensive abilities and/or a proven record of success in roles involving project management, day-to-day operations and multi-tasking / overseeing multiple and diverse projects simultaneously to perform the following tasks:
Maintain solid media relationships and the skills to identify and seek out additional, industry-specific media contacts and begin the process of developing these important relationships;
Perform as a skilled verbal communicator, writer, and strategist, who not only understands the tactics of the PR business .i.e. pitches, interviews, social media, but also has the experience to know when and how to apply them, depending on the need or situation;
Conduct content development, media outreach, interviews, follow-up, and results reporting;
Seek exposure and opportunities within proactive and defensive PR; and,
Build and maintain relationships while working effectively within a complex, matrix organization to address strategic and risk management issues.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.