IBM External Relations Professional (Watson Health) in NEW YORK, New York

Job Description

Are you passionately up-to-date on emerging and future trends in technology? Can you translate the complex into simple, clear and intuitive communication? Do you act with an urgency that says the work matters, because it does? We are seeking an outstanding External Communications Professional with the right experience, media relationships, and insight to showcase the leadership of Watson Health.

The convergence of data and technology is transforming healthcare and life science in every way. We aspire to improve lives and give hope by delivering innovation to address the world’s most pressing health challenges through data and cognitive insights. Watson Health is supported by the proven innovation of IBM, the dynamic intelligence of Watson, and our collective expertise in and dedication to improving the health industry.

This is an opportunity to be on an award-winning Communications team

at the center of an emerging and rapidly growing area of technology. Working with some of IBM’s most senior leaders, distinguished scientists, developers and engineers your role is pivotal in amplifying our progress and innovation around a burgeoning, strategic growth-play.

To be successful, you will need strong writing chops and maintain current, productive relationships with reporters, analysts and influencers. You should also bring with you real passion for storytelling and adapting narratives among business, technology, industry and social outlets.


  • Focus on telling the Watson Health story while demonstrating leadership in technologies such as AI, Data and Cloud.

  • Craft media and influencer strategies for dynamic outreach and differentiated narratives.

  • Develop written content, including strategic plans, blogs, pitches, press releases, and other thought leadership material.

  • Serve as a trusted communications advisor to senior executives and other spokespeople.

  • Collaborate with strategic and corporate communications extended teams to maintain cohesive messaging in support of global enterprise strategies.

  • Apply the Advocacy model to develop powerful storylines supported by facts, reason and examples that will excite and engage.

Location: Astor Place, NYC or Cambridge, MA are preferred ; will also consider San Francisco, CA. Please note we are not able to offer relocation assistance.

This role requires the ability to work in the U.S. without current or future need for IBM sponsorship.

Required Technical and Professional Expertise

  • Minimum of 8 years of experience in Media Relations, PR, or similar Communications roles.

  • Hold a number of connections with top-tier IT and trade reporters, social media pundits and other industry influencers.

  • Hands-on experience working across myriad social platforms.

  • Readiness to travel up to 15%.

  • Fluency in written and spoken English.

Preferred Tech and Prof Experience

  • Previous agency experience.

  • Working knowledge of the life sciences industry.

  • Multi-tasker; able to set priorities in a fast-paced environment.

  • A team-player; someone willing to roll up their sleeves and get it done.

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.