Oracle Field Marketing Specialist, N.A. Marketing in New York, New York

Field Marketing Specialist, N.A. Marketing

Preferred Qualifications

Function as the key lead-flow advisor for North

America Marketing teams and sales counterparts in lead-flow monitoring,

measurement, and process optimization. The Field Marketing Specialist works

with campaign managers, sales teams, and operations teams to optimize three key

areas of the lead delivery and ensure “no lead left behind”. The role covers

three functions:

  1. Pre-campaign operations readiness

  2. Campaign lead-flow monitoring and support

  3. Post-campaign reporting, sales and marketing feedback

The Field Marketing Specialist will strengthen the

bond between Marketing and Sales by serving as a liaison between the functions

and ensuring that campaigns are setup, executed and properly reported on.

Success in the role will be measured by increasing the MQL (Marketing Qualified

Lead) to SAO (Sales Accepted Opportunity) rate and associated metrics around

disposition reasons and campaign effectiveness.

This role is heavily driven by data points and

unbiased critical thought. Success in the role requires: a curious mind, ability

to prioritize impact of process change, a passion for continual optimization,

and the ability to build strong cross-team relationships to create mutually

beneficial outcomes. The ideal candidate has Sales experience and a desire to

become a strategic full-stack Marketer.


Serve as the subject matter expert for Marketing

Operations, partner with Sales Operations and Oracle Digital (Inside Sales) to

provide hands-on consultation and support by:

  • Ensuring that all marketingleads sent to Oracle by 3 rd party vendors are accounted for andcorrectly processed

  • Ensuring leads from Marketing reach the correct Sales person inthe shortest time possible time and Marketing programs are properly prioritizedfor lead follow-up

  • Working with the global marketing operations and systems teams toimprove lead delivery speed

  • Providing support, training andeducation to Sales/BDCs on Marketing programs

  • Ensure Marketing vendors are deliveringfully formed leads that meet specific Oracle criteria

  • Creating regular performance reports using raw data analysis to surfaceinsights that will optimize lead flow, conversion rates and resourceutilization, and hold 3 rd party vendors accountable

  • Providing feedback from Sales to Marketing on program success, leadquality and retirement reasons, conversion, audience targeting and strength ofcalls to action

Pre ferred Qualifications

  • 3-5 years inmarketing or sales operations

  • Direct experienceworking with or as an Inbound Sales Development Representative is stronglypreferred

  • Demonstratedproficiency with Excel. Advanced Excel skills is a major plus – pivot tables,Excel functions, charting, etc.

  • Can comfortablyand quickly learn new reporting and analytics tools to be used on a daily basisfor performance reporting

  • Basic understandingof key marketing to sales metrics and how to compile, calculate, and interpretmarketing and sales reporting data

  • 3-5 years workingin consulting/advising role with proven proficiency in:

  • Producingexecutive level reports and presentations

  • Distilling lots ofdata down to key takeaways and recommendations

  • Consultativeapproach to supporting and advising marketing and sales managers

  • Comprehensive understandingof Modern Marketing technologies and methodologies including:

  • MarketingAutomation (preferably Eloqua)

  • CRM systems(preferably Oracle CRM)

  • Lead flowautomation architecture concepts such as Lead Scoring, triggered campaigns,predictive scoring, propensity modeling

  • Microsite &landing page design concepts and technologies

  • Audiencesegmentation analysis and tools

  • Buyer’s Journeyframework

  • Marketingwaterfall model and framework

  • Online advertisingand re-targeting associated tools such as DMP (BlueKai)

  • Excellent writtenand oral communication and presentation skills

  • Proven success incurrent role

  • Comfortablecommunicating and presenting ideas to groups and leadership

  • Passionate andknowledgeable about trends in Modern Marketing and Sales Best Practices andABM, Account Based Marketing

  • Ability to operateindependently with minimal supervision

  • Ability to workcooperatively and collaboratively with all levels of employees and management

Travel Component: Potentially

10% - 20%,

varies depending on LOB & defined market

Position Location: Prefer candidates based in Austin,

Texas, Santa Monica, CA, Redwood City/San Francisco, CA, NYC or Oracle Hubs.

Role is based in North America andrequires close coordination with virtual team.

Be part of the innovation!

Detailed Description and Job Requirements

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Job: Marketing

Location: US-TX,Texas-Austin

Other Locations: US-CA,California-Redwood City, United States, US-NY,New York-New York, US-CA,California-Santa Monica

Job Type: Regular Employee Hire

Organization: Oracle