Deloitte Managing Director, Brand in New York, New York
Deloitte Services LP seeks a Managing Director, Brand in New York, NY.
Work You ll Do
Serve as Brand Research Leader to work on high-profile projects to measure the impact of positioning the businesses of the firm. Understand stakeholder perceptions and measure the effectiveness of deploying the brand strategy. Work on strategic brand projects, develop and execute ongoing brand perceptions research for the firm, and provide recommendations based on this research in coordination with business strategy. Directly be involved in the strategic development of marketplace involvement in each business, including views on buying behavior, engagement in each level of brand consideration, activities that potentially impact brand perception, and externally engaged brand activities, such as sponsorships. Demonstrate subject matter facility in research methodology and outputs.
Master's degree in Business Administration, Management, Marketing, Commerce, or related field (willing to accept foreign education equivalent).
Six years of brand research experience for the professional services industry.
Experience must include six years of:
Consulting with clients to determine marketing strategies and develop marketing plans;
Developing and managing all research projects, including strategies to identify and execute tailored research against key constituency groups;
Managing significant firm wide and business unit level projects and developing strategy, tactical, and implementation metrics plans;
Interacting directly with senior management, including developing communication, leading presentations, and reporting to clients and leadership teams;
Conducting global brand research with a focus on the professional services industry; and
Performing statistical analysis using various techniques as it relates to brand research in the professional services industry.
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Category: Administrative and Support Services
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