Verizon Marketing Communications and Brand Manager, B2B Small and Medium Business in New York, New York
What you’ll be doing...
This role is responsible for strategic positioning, marketing/communications and all stages of creative (strategy/development/flawless execution) within the Small and Medium B2B space. This includes developing a smart and B2B centric position for each product/service, and driving holistic marketing plans and creative to support that position. The willingness to partner with and lead key stakeholders including the Verizon Business Group, cross-functional marketing teams, insights, integrated marketing team, agencies (traditional, digital, and other) and production vendors is a must.
Success in this role will be dependent upon the candidate’s desire to develop breakthrough creative strategies that are grounded in strong B2B and cultural insights and an even stronger desire to manage the executional details of those ideas to near perfection. This candidate will have the ability to adapt and work in a matrixed and ever-changing environment.
Key responsibilities include:
Partner with the business unit and lead strategic positioning development.
Lead creative strategy, development and execution.
Autonomously manage multiple agencies, both traditional and digital, on all day-to-day aspects of the partnerships.
Partner with internal cross-functional marketing teams to lead the development of truly integrated marketing plans.
Autonomously manage production and shoots.
Partner with business unit leaders and insights to develop clear objectives and success measures for all marketing and creative initiatives.
Think critically about the business and what is needed from a marketing and creative perspective to meet stated objectives and drive the business.
Measure and monitor marketing and creative initiatives to determine performance and potential needs for course corrections.
Manage complex situations and demonstrate the ability to develop solutions to those situations with strong partnership with peers as needed, and with little oversight from direct manager.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience marketing to the B2B Sector, specifically to the Small and Medium size customer.
Even better if you have:
A degree in Business, Marketing, Communications or relevant field.
Six or more years of experience in marketing strategy and creating demand for existing or new B2B Products and/or services.
General business analytical skills and ability to quickly synthesize data at the micro and macro level.
Creative sense to inspire and provide effective direction/input to creative teams.
Knowledge of what is required to execute flawlessly on strong creative ideas.
Experience working with and managing multiple agencies and internal cross functional teams in the development and implementation of marketing plans.
Proven track record in the development and implementation of successful integrated communications programs for the products/services assigned.
Proven success in managing and leading in a rapidly changing environment.
Ability to solve unexpected challenges, break bottlenecks and challenge the status quo.
Ability to work on several projects simultaneously and maintain flexibility to adapt to changing priorities.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
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