Verizon Marketing Strategy Manager in New York, New York
What you’ll be doing...
We are in the era of relationship-centric marketing, putting the customer at the center of everything we do and the decisions we make as a company. As a member of Verizon’s Value Based Marketing Team you will be focused on efforts to drive growth, customer value and NPS (Net Promoter Score) within our existing base of mobile and home customers (CRM marketing). You will need to understand the breadth and depth of opportunity in thinking about how we manage relationships with the customer across all the touch points we have with them throughout the entire consumer journey.
As a CRM Strategist you will play a role in developing innovative, data-driven, multi-dimensional strategies to improve customer and business outcomes, and lead implementation to bring those strategies to life. You will identify and work on a broad range of projects from ideation to execution.
The ideal candidate will have robust CRM experience with strong strategic and financial experience, be able to balance competing priorities, and possess strong project management and marketing skills. We need someone who has an opinion and voice, is dedicated, and can guide the vision and strategy behind the consumer portfolio through innovation. You have strong communication and PowerPoint skills and are able to weave a story using data, insights, and consumer centric principles.
Primary Responsibilities include problem identification, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders, leveraging performance metrics to inform future CRM roadmap items and optimizations, and both identifying and pursuing growth opportunities. From an execution perspective, you will need to play a proactive role in identifying tasks and work plans, working teams, project scope, identifying and mitigating risk, managing leadership expectations, and ensuring alignment between requirements and downstream deliverables.
Collaborating with business intelligence on a variety of analysis tasks.
Defining cross-channel / cross-platform solutions.
Contributing to opportunity sizing and business case development.
Articulating business and functional requirements.
Focusing on the core business KPIs, develop and implement CRM programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science.
Innovating meaningful customer programs and benefits that differentiate the brand and delight customers.
Partnering with stakeholders to operationalize segment-specific strategies and develop cross-channel programs and initiatives that increase key performance indicators.
Creating business cases for new engagement opportunities, and get buy-in from leadership and stakeholders.
What we’re looking for...
You believe that the customer and consumer should be at the center of any enhancements, offers, and ideas the team develops and prioritizes. You believe that solid data should be behind every strategy. You have a knack for understanding and visualizing just the right way to share data and practical insights so that people can understand. You are a story-teller and have strong presentation skills which weave strategy and data together to make a compelling business case.
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Five or more years of work experience in CRM marketing.
Experience in engagement and retention marketing throughout different portions of the life-cycle.
Even better if you have:
Experience informing audience segments by leveraging 1st and 3rd party data.
Experience with developing customer journeys, writing user stories, and defining product requirements with IT.
Experience building cross functional relationships.
Experience in synthesizing and interpreting data and customer insights into successful marketing strategies.
Knowledge of VBM Base integration lead with Value Prop and Partnership Teams.
Experience developing, prioritizing, objectively managing roadmaps and optimization efforts, balancing both business and user KPIs.
Loyalty and retention marketing experience in a subscription or membership model business.
Excellent verbal and written communication and presentation skills.
Strategy and analytics skills, with an advanced understanding of success metrics.
Strategic Competitive Response Plan Development.
When you join Verizon...
You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
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