Aetna Salesforce Marketing Cloud Engineer - 53819BR in New York, New York

Req ID: 53819BR

Behavior change is a critical part of Aetna's strategy - this position sits at the crux of executing behavior change campaigns.

POSITION SUMMARY

The Salesforce Marketing Cloud Engineer is a multi-channel marketing specialist who will activate our high-impact 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud, you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job!

Fundamental Components:· Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment· Partner effectively with agile, cross-functional teams to drive successful campaign execution· Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics · Audience / List segmentation and contact management using SQL· Contributing to agile environment by proactively identifying opportunities for process improvement and reducing execution complexity· Managing the digital engagement role for Journeys BACKGROUND/EXPERIENCE desired:

· Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)· Ideally professional experience of 5+ years (with 3+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)· Working knowledge of HTML and email design principles· A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework· Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder· Database management/SQL experience· Project Management skills· Experience managing multiple simultaneous projects from concept to completion under tight deadlines· Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability· Strong quantitative skills and desire to make data-driven decisions· Agile team experience preferred

EDUCATION

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

ADDITIONAL JOB INFORMATION

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.