Verizon Social Associate Account Director in New York, New York
What you’ll be doing...
WHY WORK HERE?
At 140 West, you will be part of the energy that’s evolving the Verizon brand to become a leading technology player. The new Tribeca space will bring together some of the industry’s sharpest minds across a multitude of disciplines, creating an integrated team that can be responsive and innovative across every Verizon touchpoint.
The Associate Account Director is a thought leader in social, partnering with clients to lead our Fios social strategy, and working closely with clients, creatives, and project managers to execute on that strategy. As an expert in social, the Associate Account Director will have a full understanding of all social platforms, and will keep abreast of current trends and emerging platforms. They will manage internal clients, working side-by-side with them in understanding the Fios business needs, anticipating future needs, and developing social strategies to meet those needs. The Associate Account Director will work with creatives to shape ideas in social to execute on those strategies, and develop work that meets creative excellence expectations. An ability to be nimble, organized and strategic is required. Passion for marketing and the creative product is necessary. Finally, the Associate Account Director will ensure project management follow-through and accurate delivery.
Serve as initial point of contact for all aligned client projects and recommend and advise clients on options and capabilities utilizing marketing best practices and channel knowledge.
Maintain the “big picture” for projects and client requirements ensuring that related deliverables are managed appropriately.
Evaluate creative brief content for completeness and actionable content that will enable the creative teams to create on-target deliverables for the client in the appropriate social platforms.
As a thought leader in social, provide strategic counsel and develop a “trusted advisor” relationship with clients.
Using a thorough understanding of the social landscape, partner with clients to enhance creative brief quality and identify key messages.
For Tier 1 projects involving multiple components, assist in strategic development, help prepare cost/time estimates, monitor “big picture” progress, and track major milestones and actual costs against estimates.
Partner with client to develop an Account Plan identifying Tier 1 Creative Services/Marketing projects and goals, as well as expected Tier 2 and 3 needs, across a calendar year that enables Creative Services to staff, prioritize and plan to meet those needs; review and update Account Plan at set intervals across the year.
Assume responsibility for maintaining and growing account volume as appropriate, including: generating new business (e.g., converting current external agency work to the in-house team); recommending new products and updating standard offerings; building strong client relationships; resolving conflicts; improving communication; and ensuring client satisfaction.
Serve as the voice within the creative studio for the client and facilitate client interaction with the designers and writers as appropriate. Ensure the creative team understands client requirements and perspectives and the final output aligns as appropriate.
Understand clients’ products, audiences and business objectives and ensure they are applied to client products; collaborate with designers and writers to ensure product delivers on client promises.
Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed across the client’s products.
Attend sales, strategy, status, project kickoff, and other client meetings. Help clients understand the importance of the brand and marketing objectives.
Set expectations with clients, e.g., when and what they will see next as part of the creative process, budget expectations, solution response expectations, and follow-up process and metrics expectations.
Appropriately balance client and business needs, marketing standards, and brand identity.
Involve direct supervisor as appropriate and alerts them to potential challenges and opportunities for the Creative Services team.
Work with the manager and extended team to develop departmental standard operating procedures, workflows and enhanced infrastructure.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Two or more years of experience in account management either in an external or internal agency.
Experience in managing a brand’s portfolios and pitching for new business.
Two or more years of experience working in an internal corporate account team.
Experience within the digital channel.
Even better if you have:
Bachelor’s degree in marketing, communications, advertising or business.
Ability to write briefs, collaborate closely with all disciplines within the agency and clients.
Demonstrated expertise in applicable applications and tools such as Microsoft Office and knowledge of project management software.
Broad understanding of social, digital and emerging channels.
Demonstrated knowledge of marketing best practices in the B2C and B2B space.
Ability to gain deep knowledge in specific channels or vertical markets as required by specific Client’s business unit and larger organization’s industry.
Ability to partner with clients to write thorough and actionable creative briefs.
Capability to state opinions clearly and can verbally update clients on project status.
Reviewed creative briefs and ensured creative team fully understand the objectives.
Experience leveraging research and data to support client business solution strategies.
Pragmatic with creative business strategies always keeping eye on the objectives of the assignment.
Capability to listen well and incorporate others' viewpoints.
Adept at crisis management, resourceful and solution-oriented.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.