Allstate Social Content Strategy Manager in Northbrook, Illinois

Social Content Strategy Manager

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Job ID :

111681

Location :

Northbrook, IL US

Level :

Manager

Job Category :

Marketing

Description :

Where good people build rewarding careers.

Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.

Job Description

Job Summary

The Social Media Content Strategy Manager leads, plans and manages the strategy for all social content, helping Allstate differentiate in the marketplace and build our brand through innovative storytelling. The Manager will create and consult on social content that drives increased awareness, engagement and consideration for the brand – utilizing social tools, emerging technologies and optimizing partnerships both inside and outside of Allstate.

Key Responsibilities

  • Work closely with internal media and measurement teams to develop and lead an overall social media content strategy, calendar and test and learn agenda.

  • Serve as subject matter expert and social evangelist to internal stakeholders, providing strategic social media expertise to integrate social best practices.

  • Contribute to integration of social content across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources.

  • Monitor evolving market conditions, consumer preferences, emerging technologies and platforms, and relevant social trends to enhance content capabilities.

  • Grow partnerships with 3 rd party companies, creative agencies, and social and content thought leaders to help grow an integrated social and content footprint for the brand.

  • Act as key stakeholder in meetings with representatives from various advertising and technology partners and diligently follow trade publications to ensure knowledge remains at the forefront of the industry.

  • Seek out new partnerships, platforms and tactics to drive business results and stay on the forefront of social media.

Job Qualifications

Knowledge/Skills/Abilities/Experience

  • 8 to 10 years of social media experience within a corporate, PR/communications, advertising or marketing environment; ideally over three years focused specifically on social media content and/or strategy.

  • Social experience within a creative agency or F500 company a plus.

  • A clear passion for all things social and an avid user of the social media landscape (beyond Facebook and Twitter).

  • A proven track record of leveraging social across mainstream and emerging digital technologies to achieve measurable business results.

  • Adept change agent with a healthy sense of urgency; passionate experimenter with proven experience in the innovate-iterate-improve cycle

  • Proven ability to manage a social discipline within an organization, including managing team growth and development, agency/vendor sourcing and management, budget administration and planning.

  • Consumer-centric predisposition and demonstrated ability to strategically use social as a tool to establish and enhance meaningful relationships with consumers, deliver useful content and drive growth.

  • Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making.

  • Proven expertise in creative communications and story-telling, with an ability to teach and champion the use of social best practices within the organization.

  • Ability to think strategically and execute tactically.

  • Demonstrate a collaborative approach to achieving business results and working across internal teams.

  • Ability to work within a fast paced environment with little direction.

Educational Background:

  • Bachelor's Degree, Master’s preferred

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter at http://jb.al.st/BWGk6 , Facebook at http://jb.al.st/BWGka , Instagram at http://jb.al.st/BWGlO and LinkedIn at https://www.linkedin.com/company/allstate/careers or watch a video at http://jb.al.st/BWGpG .

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click "here" at http://sfgov.org/olse/sites/default/files/FileCenter/Documents/11600-Art%20%2049%20Official%20Notice%20Final%20091114.pdf for information regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please click "here" at http://bca.lacity.org/fair-chance for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.