HCA, Hospital Corporation of America Behavioral Health Business Development in Ogden, Utah
Job Summary: *
The Physician and Provider Relations Director for Behavioral Health Services provides outreach to the community to bring awareness of services available in the behavioral health service line. This leadership position works closely with hospital leadership to clearly define the target population that we serve and brings the message to service providers. Also meets frequently with Physicians and Non-Physician providers of services with the goal of driving growth, uncovering opportunities, identifying access barriers and providing overall awareness to the community and service providers.
Do you want to make a difference in the lives of those with mental illness and related disorders? Take this amazing opportunity to be a part of this rapidly growing, innovate and caring team at HCA.
Reporting Relationships: *
Reports to: Direct - Vice President, Physician and Provider Relations for Behavioral Health Service Line
Indirect -Vice President, Behavioral Health Services
Supervises: No one
Essential Duties: *
In collaboration with division and/or market clinical and business development leaders, evaluate, analyze, and interpret market utilization data for the behavioral health service line, ensuring that community awareness priorities are identified in line with the vision and strategic goals of the Behavioral Health service line.
Identifying meaningful growth opportunities and the continuum of care by instituting a platform for increased effectiveness and collaboration through existing HCA behavioral health services.
Evaluate, analyze, and interpret market demographics, including population, age, gender, race, and projected trends for both providers of psychiatric services and patient populations
In collaboration with division and/or market CEO's, evaluate, analyze, and interpret current behavioral health referral patterns and trends.
Community awareness and Development of service line attributes, processes, and outcomes
Evaluate, analyze, and interpret financial margins for local behavioral health service line
Develop goals and timelines for developing new leads from community awareness and relationships
Present and gain support and commitment from market leaders, facility leaders, related medical staff leadership, and Outpatient Service Group Leaders for the service line market vision and awareness
Execute development and retention strategies and plans; successfully close new business in accordance with predetermined targets
Complete face-to-face meetings with behavioral health providers and community referral sources ensuring that a thorough understanding is gained regarding the desires and needs of these sources
Complete follow-up meetings as needed to close new or additional business, ensuring that internal and external obstacles to behavioral service line growth and retention are identified and minimized
Prepare and present monthly reports, identifying trends, additional business opportunities and new service line growth opportunities
Attend service line specific medical staff meetings
Education: Minimum of a Bachelor's Degree in business, healthcare administration, public health administration, or a related field from an accredited college or university preferred.
Experience: A minimum of two years of behavioral health, facility sales/outreach or related experience preferred.
Licensures/Certifications: R.N. or L.C.S.W./L.M.F.T. preferred
Required Competencies: • Ability to research, understand, and explain healthcare services' volume, utilization, and market data
• Ability to research, understand, and explain market demographics • Ability to access, understand, and explain physician and key non-physician referral patterns
• Ability to access, understand, and explain facility financial reports • Ability to design targeted sales strategies
• Ability to demonstrate comprehensive knowledge of sales strategies and techniques
• Ability to plan, organize and manage resources within prescribed timeframes (prioritize and focus)
• Ability to present, probe and persuade
• Ability to identify and respond appropriately to primary client/customer needs (service orientation)
• Ability to demonstrate effective listening and communication skills • Ability to close
• Ability to provide follow-up and demonstrate attention to detail • Ability to prepare and present executive reports • Ability to verbally articulate service line and product attributes
• Ability to actively listen to physician and key non-physician referral source practice needs for hospital inpatient and outpatient services
Behavioral Attribute(s) Critical-thinking - ability to look at all perspectives and get to the root of issues
Perceptiveness - openness/awareness to issues/concerns and constituents Business Acumen - desire to think like a business owner
Customer/Client orientation - passion for caring Goal-focused - desire to stay on task until the mission is accomplished
Results-driven - desire to stay on task until the mission is accomplished Extroversion - desire to work with and around others
Job: *Sales & Business Development
Title: Behavioral Health Business Development
Location: Utah-Ogden-Ogden Regional Medical Center
Requisition ID: 25742-4823