IBM Watson Health – Product Marketing Manager, Life Sciences in Philadelphia, Pennsylvania
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Preferred location – Raleigh, NC, New York, NY, or Cambridge, MA
IBM Watson Health is comprised of several teams: Life Sciences, Payer & Provider Marketing, Government Health and Human Services, Imaging, and Oncology & Genomics.
This opportunity is on the Life Sciences Team, which offers data, analytic tools, and services to help professionals working across the entire product value chain (from discovery/conceptualization through delivery) perform their jobs both more efficiently and more effectively. The sub-industries that we cater to include pharmaceutical companies, biotechnology product companies, medical devices companies, biotechnology research organizations, and contract research organizations.
The Life Sciences Marketing Team is driven by a simple but powerful belief: patients deserve the right treatments faster. This role offers the opportunity to bring innovative technologies that are purpose-built to drive business results to a market with immense potential for operational improvement. In doing so, we contribute to solving industry problems that have the potential to improve the lives of patients worldwide. To us, no other challenge presents such a compelling reason to get out of bed in the morning.
Product Marketing Managers in Watson Health Life Sciences own all aspects of global marketing strategy and execution for one or more focal products, including:
Creation and refinement of launch and ongoing marketing plans
Conceptualization, development, and promotion of innovative marketing programs that drive awareness, demand, lead progression, and sales results, including:
Conducting market and competitive research to become an expert on the target audience and specific buyer personas within that audience
Commissioning creation of marketing content, collateral, and tactics such as data sheets, white papers, videos, infographics, client reference case studies, webinars, blog posts, email communications, and presence at industry trade shows
Owning the product’s digital presence (web, social, paid media, etc.)
Monitoring the ongoing performance of marketing tactics and making periodic data-driven enhancements based on findings
Working closely with cross-functional colleagues such as:
Offering Management (Product Management) and Sales to craft market-facing messaging and positioning (clearly defining differentiation from competing offerings)
Content, Campaign, Event, and Digital Marketing Managers to drive creation, execution, and optimization of marketing tactics
Other Product, Portfolio, and Regional Marketing Managers to define and express how individual offerings fit into our portfolio, as a whole
Sales Enablement Managers to create and refine internal-facing messaging and positioning
Deep understanding of the commercial and/or clinical development life sciences audience
Knowledge with the real world data and analytics market within the large pharmaceutical and medical device industries
Exceptional proactiveness, problem-solving skills, and comfort with ambiguity
High results-orientation and commitment to quality
Ability to learn quickly and desire to take on increasing level of responsibility
Team-focused mentality and strong interpersonal skills
Ability to present information clearly, persuasively, and at the appropriate level of detail
Excellent project and time management skills
Comfort and skill with conducting analytics and learning new analytical tools
Strong writing skills
Ability to understand complex technologies and position them in a clear, non-technical manner to cross-functional stakeholders
Required Professional and Technical Expertise
4+ years’ experience in marketing or product management
4+ years’ experience with healthcare product marketing, ideally within life sciences or data and analytics
Solid understanding of the life sciences audience and its functional areas like clinical development, commercialization, and market access
Preferred Professional and Technical Expertise
- Bachelor’s degree in marketing, economics, business, or communications, or a related technical field such as biomedical engineering, biology, statistics, computer science, etc.
About Business Unit
IBM Watson Health is pioneering a new partnership between humanity and technology with the goal of transforming global health and revolutionizing many aspects of the medical and pharmaceutical industries, as well as government sectors. We aspire to improve lives and give hope by delivering innovation to address the world’s most pressing health challenges through data and artificial intelligence insights.
Your Life @ IBM
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Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
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For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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