Kaiser Permanente Director, Digital Strategy - Digital Experience Center in Pleasanton, California
The Director of Digital Strategy
The Director of Digital Strategy is part of the Digital Experience Center (DEC) responsible for developing Kaiser-s digital POVs and strategies. The Director will facilitate and guide digital strategy formation with teams to ensure right framing and problem definition that align with larger business objectives and consumer needs. The Director will internalize impact of trends to KP, working with DEC teams to shape how KP can become the leader in that digital space. The Director will champion and provide thought-leadership on digital that help to set, clarify and promote DEC-s objectives and strategies throughout the enterprise. The Director will work with teams to identify opportunities to drive adoption, investment and partnerships in digital.
Directs the development of company digital marketing programs. Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities. Develops awareness and understanding of demand and develops marketing creation initiatives to capitalize on opportunities. Directs overall web strategy relating to usability, functions/features and customer interface from a marketing perspective. Develops strategies identifying and creating new content for the company digital site and works with product, content and/or creative personnel to implement solutions. Oversees management of vendor relationships, digital usage, and trends and forms online content partnerships to promote digital. Represents consumer and marketing point of view, and provides direction to the development team for implementation and testing of all new function/features. Provides oversight on customer prospect. Provides oversight of digital operations and makes recommendations/solutions to operational issues (e.g. digital outages, ensuring digital site compliance, etc). May direct advertising programs both online and offline. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
Works with director to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team.
Provides oversight, coaching&guidance to management-level staff.
Partners with Director and peer Health Plan Leadership to interpret, analyze and address key business issues and questions.
Provide operational management: be accountable for budgets and resource viability of area of responsibility.
Recommend organization/business performance metrics and act when needed.
Review and recommend policies to achieve customer and KP goals.
Minimum ten (10) years of content/functional experience.
Minimum three (3) years of management experience.
- Bachelor's degree in business, marketing, statistics, or related required.
License, Certification, Registration
Advanced knowledge (broad expertise or unique knowledge) of policies, practices and systems.
Develops advanced concepts, techniques, and standards.
Develops new applications based on professional principles and theories.
Viewed as functional expert in field within KP.
Applies advanced principles, theories, and concepts.
Contributes to the development of innovative principles and ideas.
Must be able to work in a Labor/Management Partnership environment.
Twelve (12) years of content/functional experience preferred.
Five (5) years of management experience preferred.
Master's degree preferred.
Health care industry preferred.
Digital technology preferred.
TITLE: Director, Digital Strategy - Digital Experience Center
LOCATION: Pleasanton, California
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.