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Cummins Inc. Marketing Communication Specialist in Pointe, Canada

Marketing Communication Specialist

Description

Responsible for managing specific marketing materials, marketing programs or events that have been identified in a marketing plan.

Provides support in the execution of marketing communication strategies; drafts marketing plans and materials.

Monitors and tracks marketing communications projects and events as they relate to assigned area.

Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials Serves as a resource on projects and work assignments.

Employs basic knowledge of effective marketing and general business understanding.

Keeps business and product teams apprised of the status of marketing communications materials.

Provides costing, budget, research, and analytical support to marketing management.

Monitors supplier performance and provides oversight and management of day to day requirements.

Manages reporting and analysis of Key Performance Indicators

Qualifications

Skills

Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan.

Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.

Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes.

Understands common marcom metrics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc) and interprets analytics data to improve performance.

Digital Marketing Communications Strategy/Management:

Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)

Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities.

Digital Communications Design and Development - Knows the processes to create digital collateral and able to lead the process using the approved tools. Understands the basic concepts of content management, user centered design and A/B version testing

Education, Licenses, Certifications

College, university, or equivalent degree in marketing, communications or a related subject required.

Experience

Intermediate relevant work experience required.

Strong project manager skills needed to support Canadian region DBU Marcoms team. Need to manage and communicate all aspects of Marcoms projects/campaigns to completion with respect to creative brief, customer persona and buyer journey, graphic design, trade shows, web/digital tools, traditional marketing tools, data analytics and surveys and metrics. Ability to speak and write French Canadian an asset.

Job MARKETING

Primary Location Canada-Quebec-Montréal-Canada, QC, Pointe-Claire, Cummins Eastern Canada

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Jun 12, 2019, 2:03:28 PM

Unposting Date Ongoing

Req ID: 190002E8

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