Hasbro Amazon Marketing and Merchandising Specialist in Providence, Rhode Island
At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.
The Amazon Marketing and Merchandising Specialist will support the growth of Hasbro sales by creating timely and compelling digital marketing programs and merchandising statements on Amazon. This role will be responsible for being a liaison between sales, external partners, US marketing and the account to effectively execute retailer specific merchandising and promotional initiatives. The Amazon Marketing and Merchandising Specialist will ideate, implement, and analyze best in class online marketing statements through product detail page execution, digital merchandising and brand specific content to commerce initiatives. This key member will also partner with regional counterparts to lead alignment opportunities globally.
A day in the life of an Amazon Marketing and Merchandising Specialist:
Secure and Implement key digital merchandising placements such as homepage placements, corporate sponsorships and promotional placements on Amazon to support growth of Hasbro sales
Create, manage and audit best-in-class product detail pages inclusive of copy, images, videos and A+ (rich media) content
Work closely with global counterparts to ensure global strategic alignment as well as to drive global programs with US as the lead.
Development and execution of innovative digital merchandising vehicles such as brand page destinations to maximize sales and to support brand strategies
Partner with internal US digital team, and external partners, to create best in case social and content to commerce executions
Partner with external search agency to maximize efficiencies and ROI of search buys
Creation of Holiday Toy List strategy in partnership with key partners
Test new Amazon digital merchandising tools and vendors to constantly “test and learn” best in class executions of product detail pages
Liaise with internal departments within US, globally, as well as outside partners (i.e. licensors, agencies, creative services, legal, etc.) to maximize ROI of Hasbro programs
Manage and place sample orders for Amazon Vine Program
Management of Amazon Vendor Requests inclusive of Consumer Complaints
Creation and dissemination of Amazon Geographical Sales Data report
Sharing bi-weekly Global Product Catalog
Management of FFP/SIOC certifications
Response to Amazon And-on Cord Emails
Manage day-to-day activities with external vendor teams
What you'll bring:
BA/BS in Business, Ecommerce, Marketing, Advertising or related field
Minimum of 1 year of progressive experience or internships in consumer packaged goods marketing preferred.
Previous eCommerce experience a plus
Strong knowledge of excel
Solid understanding of analytic tools
Experience in direct marketing to drive sales of consumer package goods
Proficiency in social platforms and knowledge of digital marketing best practices
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).