Oracle Senior Manager, Paid Search Advertising (SEM/PPC) in Redwood City, California
Senior Manager, Paid Search Advertising (SEM/PPC)
The Global Advertising team unites print advertising, online demand generation, outdoor media and paid search to support key business initiatives. We have two primary goals: First, demand generation that drives measurable opportunities and pipeline for sales. Second, provide awareness and preference for Oracle hardware (servers and storage) and software (business applications and technology infrastructure) solutions.
We are seeking to fill a position within our team to drive our paid search advertising programs. With a passion for innovating a SEM/PPC strategy practice that focuses on paid search media, but in conjunction with programmatic advertising, online advertising, SEO, social media, and content strategies.
You will work closely with the internal teams within NAS Marketing and Product Marketing to develop and implement Paid Search programs. You will be responsible for developing strategies and metrics, tracking and analyzing results, executing media optimizations and program enhancements.
You will also work closely with our global media agency and the various regional leads in EMEA, LAD and APAC - who rely on corporate marketing to supply creative, demand generation assets, campaign insights, and success metrics.
You will facilitate the execution of the NAS paid search campaigns for various products and solutions assigned to you. You will be at the hub of search-related activities, liaising between the agency and internal teams, locally and around the globe.
You will provide insight and assistance in mapping out and driving our paid search vision, strategy and collaborate with other members of the Advertising team for cross-channel knowledge sharing and efficiency gains.
You will work closely with the agency and internal analytics team to report campaign effectiveness and lead flow. You will oversee the key processes and workflow necessary to create and manage paid search campaign activities. You will also lead the agency in determining campaign optimizations, investment decisions and fulfillment of program KPI’s.
Skills & Experience
3 - 5 years online paid search experience - either agency or client-side - (B2B or Tech preferred), programmatic advertising, digital advertising and integrated marketing awareness advertising experience required
Bachelor’s degree, preferably within the field of advertising or marketing
Advanced presentation and excel skills
Detailed, project oriented, and ability to multi-task is a priority
Flexible person who is comfortable in a fast-paced, dynamic environment
Creative thinking and strong independent motivation are essential to this role, as well as solid communication, project management, and time-management skills
Experience with Oracle Eloqua, Oracle Maxymiser, Marin Software, DoubleClick, Adobe Analytics etc. a plus
Detailed Description and Job Requirements
Development of communication programs to promote Oracle
- s products and services.
Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.
Location: US-CA,California-Redwood City
Job Type: Regular Employee Hire