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Shell E-mobility Market Manager in Rotterdam, Netherlands


Job Title:

E-mobility Market Manager

No. of Positions:


Job Description:

Where you fit in

Emobility is growing rapidly as a low carbon technological solution for passenger cars and light commercial vehicles, with electric vehicle sales growing >75% in NL over the last year. Shell Retail is committed to enabling this transition to lower carbon transport whilst ensuring that our extensive service station network delivers to the needs of current and future electric vehicle owners.

The technology, developments, trends and customer needs of electric vehicle drivers are fast-moving and often hard to predict, so you will need to be clear-thinking and customer-focused to ensure that Shell delivers a future-proof EV charging network and leading customer experience. The key objective of this role is to define and coordinate the delivery of Shell’s EV rapid charging offer and experience, to enable stress-free, simple, fast and convenient charging on-the-go.

In the electric vehicle charging sector there are many varied competitors including auto-manufactures, utilities, digital start-ups and energy companies. To thrive in this dynamic environment and establish Shell as a leading EV charging network, you will need strong commercial capability as well as determination and resilience.

This is a demanding and highly-rewarding role which will shape an emerging sector at the centre of the energy transition over the coming decades.

What’s the role?

  • This role has the responsibility to define Shell’s EV rapid charging strategy and customer offer across Benefrux, with a focus on Netherlands. This requires identifying customer segments, developing the customer offer, driving business model innovation, planning and executing the deployment

  • Accountable driving implementation and coordinating the E-mobility investment and shaping of customer offer in a way that Shell achieves market leadership in this segment. Working closely with the Network team, you will ensure that the EV charging network roll out delivers the desired customer experience

  • Operating safely and sustainably is core to Shell’s commitment to doing business in socially and environmentally responsible ways. You will ensure that the rapid charging network is in line with high standards of the Shell Group

  • Collaborating with marketing you will build awareness, preference and utilisation of the charging network, to deliver revenue and profit targets.

  • Explore ways in which Shell Retail can lead the market for rapid EV charging. Assess market developments, stay close consumers and B2B customers and engage regularly with internal and external SMEs.

  • Work with cross discipline experts (e.g. New Energies, Projects and Technologies, NewMotion, IT) to ensure alignment with wider Shell Group emobility and energy strategy

  • Drive the set-up and automation of Emobility related OTC processes, MI and HBE Credit claims

  • Manage key partnerships and suppliers, including NewMotion and Allego

  • Deliver IT and digital innovation and development through internal resources and external partners

  • Take a European view to ensure that drivers can easily move across borders and between different networks

  • Work with External Relations to position Shell Retail as a leader and enabler of EV adoption and growth. Represent Shell in industry groups and external bodies

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Country of Work Location:


Employment Type:

Full Time

Company Description:

Shell Nederland BV is a platform for international collaboration, with Shell offering direct employment to around ten thousand people in the Netherlands alone, including roughly 2,800 non-Dutch employees from around 80 countries. Diversity is key at Shell Nederland, and our employees reflect the innovation that stems from a diverse workforce. By joining Shell Nederland, you will benefit from an unrivalled industry-leading development programme that will see you tap into a pool of expert knowledge that will help propel your career. Shell Nederland is the holding company of most Shell companies operating in the Netherlands. Shell Nederland also has an advisory and coordinating role in numerous areas.


An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential:

  • We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

  • We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

  • We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

  • We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

Work Location:

Rotterdam - Weena


What we need from you

You’ll need as many of the following as possible on your CV:

  • Strong commercial mindset, highly numerate and able to quickly appraise the business opportunity and understand potential value, risks and trade-offs. Understanding the potential for market share and income growth from different business channels

  • Strong track record of business development, relationship building, and leading successful negotiations is essential

  • Excellent project leadership and delivery skills; able to deliver fast, agile implementation of pilots and then subsequent rapid roll outs

  • Experience in managing customer offers with digital

  • Curiosity and an ability to seek out relevant new solutions to develop the future EV charging offers

  • Ability to understand customer needs and a relentless drive to ensure high customer satisfaction

  • Strong interpersonal skills and high appreciation of working cross discipline.

  • Thorough understanding of the regulatory environment, insights in customer future needs and an appreciation of the competitive landscape

  • Strong knowledge of retail operations to understand go live and rollout challenges

City, State (if applicable):