CBRE Property Marketing Manager in Sacramento, California
RESPONSIBILITIES Provides complex marketing support to Real Estate Management Team, typically for a high profile or premier commercial asset. Develops and implements professional marketing and community relations programs to maximize the asset by increasing traffic, building sales and improving net operating income for assigned properties.
ESSENTIAL DUTIES AND RESPONSIBILITIES
In consultation with the management and leasing teams, develops and recommends marketing plans and strategies consistent with revenue and leasing goals of the property. Develops and recommends budgets for marketing initiatives. Researches and analyzes market position. Interprets census data, media rankings, website data, survey results and all other forms of marketing related information. Works with clients to develop marketing concepts and design marketing materials. Provides cost estimates for clients by researching costs and negotiating with vendors. Manages relationship with contracted marketing and media vendors. Conducts bidding process, negotiates prices and selects vendors for needed services. Serves as local office contact for advertising and promotion. Issues press releases, feature stories and by-line articles to the media. Identifies, coordinates and facilitates promotional events, corporate sponsorships and other marketing efforts to aggressively build monthly traffic. Coordinates the development, production and distribution of print/web collateral materials. Provides technical assistance to other staff members in use of marketing software applications to prepare marketing and promotional materials. Communicates effectively with staff, tenants, public, corporate management and ownership. Keeps stakeholders apprised of marketing activities and results through periodic reports, financial statements, newsletters and ongoing correspondence. Reviews materials to ensure compliance with company standards for use of logo, branding and other print media requirements. Supports tenant retention through the development of tenant merchandizing and promotional initiatives. Performs other duties as assigned.
Provides formal supervision to individual employees within single functional or operational area. Recommends staff recruitment, selection, promotion, advancement, corrective action and termination. Plans and monitors appropriate staffing levels and utilization of labor, including overtime. Prepares and delivers performance appraisal for staff. Mentors and coaches team members to further develop competencies. Leads by example and models behaviors that are consistent with the company's values.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and EXPERIENCE
Bachelor’s degree or equivalent from four-year program, preferably in Sales or Marketing, with a minimum of five years related experience and/or training.
CERTIFICATES and/or LICENSES
Real estate license preferred
Excellent written and verbal communication skills. Ability to write reports, manuals, speeches and articles using distinctive style. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to customers. Ability to make effective and persuasive presentations on general topics to clients, employees, tenants and public groups.
Requires advanced knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages, discounts, and commissions. Conducts advanced financial analysis. Prepares and manages project budgets.
Ability to comprehend, analyze, and interpret complex documents. Ability to solve problems involving several options in situations. Requires advanced analytical and quantitative skills.
OTHER SKILLS and ABILITIES
Advanced skills with Microsoft Office Suite. Experience with desktop, graphics, and presentation software and technology.
SCOPE OF RESPONSIBILITY
Decisions made with thorough understanding of procedures, company policies, and business practices to achieve general results and deadlines. Responsible for setting work unit and/or project deadlines. Errors in judgment may cause short-term impact to department.
Equal Opportunity and Affirmative Action Employer Women/Minorities/Persons with Disabilities/US Veterans