Thermo Fisher Scientific Sr. Market Development Manager in Santa Clara, California

Job Description

Job Title: Sr. Market Development Manager

Req # : 79012BR

Job Description

When you join us at Thermo Fisher Scientific, you’ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $20 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.

Location

Santa Clara, CA | Genetic Science Division

How will you make an impact?

We are seeking a Senior Market Development Manager for our Microarray business, focused on product launches and communicating our portfolio of solutions for Gene Expression and Genotyping Microarrays. The successful candidate will be a member of our Microarray Platform Business Unit, responsible for setting the strategic direction and tactical implementation of activities and deliverables supporting key application areas, and executing-to-plan in cross-functional teams. S/he will drive all aspects of the downstream marketing effort for Microarray applications, instruments and automation solutions.

What will you do?

  • Develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs

  • Guide the development of copy and creative content for applicable markets, appropriately positioning products for customer segments, while conveying strong value propositions and clear product differentiation

  • Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders

  • Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products

  • Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials

  • Maintain campaign metrics dashboards to measure the effectiveness of marketing activities

  • Propose and execute on customer and market research programs to provide key market insights and actionable business outcomes

  • Maintain knowledge of the trends and competitive activity relevant to the product lines and relevant markets

  • Partner with Product Management and Regional Marketing Managers to develop and deliver sales training and support materials

  • Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment

  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs

  • Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation

How will you get here?

Education:

  • Bachelor of Science or advanced degree in Biology, Molecular Biology, Genetics, Immunology, or other life science is preferred. A degree in Marketing, Communications or Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable. PhD, MS and/or MBA are desirable.

Experience:

  • 5-7+ years of proven hands-on experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas.

  • Self-starter and collaborative within project teams, and successful track record working in complex global, matrix environments, including managing expectations of multiple stakeholders across business units and regions

  • Excellent written and oral communication skills including presentations to senior leadership and large audiences

  • Exceptional skill managing complex marketing projects with a strong attention to detail

  • Adept at building and maintain relationships with customers and key opinion leaders

  • Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance

  • Develop and deliver presentations and trainings for a wide variety of audiences, including sales teams, regional marketing and customers

  • Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables

  • Willingness to take risk and learn from the result

Required Knowledge, Skills, and Abilities

  • Experienced in Microsoft Word, Excel, PowerPoint, and Outlook

  • Approximately 10-15% domestic and international travel

At Thermo Fisher Scientific, each one of our 65,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here at https://jobs.thermofisher.com/page/show/eeo-affirmative-action-statement#accessibility for further assistance.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.