Shell B2B Service and Digital Marketing Manager in Shanghai, China
B2B Service and Digital Marketing Manager
No. of Positions:
Lead the industrial service development strategy for prioritized sectors, to identify growth opportunities, business model, offering and developing roadmap for sustainable B2B growth.
Associate with E-commerce team to drive the successful service and digital campaigns, activities, and execution considering customer needs, the competitive environment and generating insights.
Deliver strong ROI of marketing campaigns and business growth by championing the use of paid, earned and owned channels via robust analytics and appraisal.
Support the service offer, platform and technology upgrading by CVP development & deployment for the target sectors and applications in an agile way.
Work closely together with the E-commerce team, sales team, technical team, SST and other support functions to drive for best practice sharing, consistency and end-to-end excellence in Delivery.
Lead the service market analysis by collecting data from local teams, but also from independent public sources and consolidating all into meaningful insights
Auto req ID:
Commercial Business to Business (B2B)
Country of Work Location:
Shell's story in China dates back more than 100 years. At Shell China we will make sure that your ideas will travel. All of Shell’s core businesses are now represented in China. We need world-class candidates to continue our drive to innovate and answer the world’s energy needs in socially and environmentally responsible ways.
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Shell is an Equal Opportunity Employer.
Shanghai - The Hub
Relevant university degree/master. MBA degree is preferred.
Sufficient years of experience preferably in digital marketing role. Demonstrated experiences in relevant service business are requested.
Strong commercial acumen, analytical skills, very good communication & team working skills.
Good digital mindset and hands-on capability to engage internal / external resources for the target delivery.
Fluent in English and Chinese.
City, State (if applicable):
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