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Shell B2B Service and Digital Marketing Manager in Shanghai, China


Job Title:

B2B Service and Digital Marketing Manager

No. of Positions:


Job Description:

  • Lead the industrial service development strategy for prioritized sectors, to identify growth opportunities, business model, offering and developing roadmap for sustainable B2B growth.

  • Associate with E-commerce team to drive the successful service and digital campaigns, activities, and execution considering customer needs, the competitive environment and generating insights.

  • Deliver strong ROI of marketing campaigns and business growth by championing the use of paid, earned and owned channels via robust analytics and appraisal.

  • Support the service offer, platform and technology upgrading by CVP development & deployment for the target sectors and applications in an agile way.

  • Work closely together with the E-commerce team, sales team, technical team, SST and other support functions to drive for best practice sharing, consistency and end-to-end excellence in Delivery.

  • Lead the service market analysis by collecting data from local teams, but also from independent public sources and consolidating all into meaningful insights

Auto req ID:



Commercial Business to Business (B2B)

Country of Work Location:


Employment Type:

Full Time

Company Description:

Shell's story in China dates back more than 100 years. At Shell China we will make sure that your ideas will travel. All of Shell’s core businesses are now represented in China. We need world-class candidates to continue our drive to innovate and answer the world’s energy needs in socially and environmentally responsible ways.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

Work Location:

Shanghai - The Hub


  • Relevant university degree/master. MBA degree is preferred.

  • Sufficient years of experience preferably in digital marketing role. Demonstrated experiences in relevant service business are requested.

  • Strong commercial acumen, analytical skills, very good communication & team working skills.

  • Good digital mindset and hands-on capability to engage internal / external resources for the target delivery.

  • Fluent in English and Chinese.

City, State (if applicable):