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IBM Employer Branding Manager - Talent Acquisition - EMEA in South Bank, United Kingdom

Job Description

EMEA Employer Branding Manager

As an IBM Employer Branding Manager, you have the opportunity to share across your region of Europe, Middle East and Africa, why one of the most iconic brands is also the right career destination for the top talent of the world.

The role is an unrivaled combination of leadership across traditional employer branding responsibilities and innovative ideas to re-define how candidates experience the IBM brand. You will directly help support your team of regional specialists to effectively guide candidates to make one of the most important decisions of their lives, and the best decision they could make. And to you, that is not work – that is impact.

Your Role

Reporting to the Global Employer Branding Manager, you’ll be taking ownership of the EMEA region’s recruitment marketing and employer branding activities. Applying your marketing discipline knowledge and client-centricity to design innovative and metrics-driven candidate experiences that help them clearly understand the value inherent in a career at IBM. You will leverage your knowledge of social media, digital marketing, events and creative communications to bring to life our employer value proposition.

You will play a critical role in building upon the existing foundation and making IBM’s talent attraction strategy an industry leading program as we continue to grow and scale for the future.

Over the first 12 months of this position, there will be four focus areas -

1) Help define and execute the employer branding strategy understanding the needs of country specific and business wide initiatives

2) Be the trusted advisor to Talent Acquisition regional leaders to develop and execute local strategies that closely align with global TA goals and priorities

3) Ensure your team of specialists are delivering on the ground in country and that global initiatives are being optimized and localized across region

4) Build key partnerships with Recruiting, Diversity and Inclusion, Marketing, and Communications, technical teams, and employee resource groups to identify opportunities and solutions to support recruiting and brand goals

Your Responsibilities

· Lead, develop and optimize our digital portfolio to target active and passive diverse talent using channels such as career site, social job sites, job boards/niche sites, and develop programs using sponsored jobs, paid social amplification, campaigns aligned to hiring needs in partnership with the global center of excellence team and your branding specialists across region.

· Manage the candidate experience of potential and future hires, upskilling your team in using CRM technology to engage and nurture potential talent, including improving application experience for IBM job seekers to help drive better conversion rates

· Develop and implement metrics to measure effectiveness and value of programs

· Engage with the IBM Talent Community, and collaborate to develop relevant materials and information to help optimize the hiring process while building IBM’s recruitment brand equity

· Be deeply familiar with marketing best practices, drip and engagement campaign strategy, social channel landscape, and measuring for success

Your Qualifications

· Extensive experience in branding/marketing, with employment branding Extensive experience preferred

· Bachelor’s in marketing, mass communications, Design, User Experience, or related field

· Experience building efficient scalable teams and processes to support global organization

· Understanding how to track and evaluate metrics associated with recruiting and marketing campaigns in order to determine ROI

Required Technical and Professional Expertise

· Extensive experience in branding/marketing, with employment branding experience preferred

· Bachelor’s in marketing, mass communications, Design, User Experience, or related field

· Experience building efficient scalable teams and processes to support global organization

· Understanding how to track and evaluate metrics associated with recruiting and marketing campaigns in order to determine ROI

Preferred Tech and Prof Experience

As stated

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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