TTEC Head of Marketing (Sydney or Melbourne) in St Leonards, Australia
Marketing Manager APAC
When everything's connected, how we connect is everything… and we'd like to connect with you too! We’re looking for a Marketing Manager to take the lead in developing successful, long-term marketing strategies for our targeted B2B market with TTEC in Sydney Australia.
We help global brands provide a great experience to their customers, build customer loyalty, and grow their business. We were founded on one guiding principle: customer experiences that are simple, inspired, and more human deliver lasting value for everyone. Your role brings that principle to life.
Life at TTEC
As a global company, we're always on. When one of us is going to bed, a coworker half-way around the world has already had their coffee (or tea) and is ready to grab the baton and run with it. We work at a fast pace around here and we're not one for keeping the status quo. But just because we're busy, it doesn't mean we don't know how to have fun. We're passionate about throwing company events that bring us together to laugh and celebrate each other's achievements. We're also big on taking time out for professional development and giving back. So, if you're looking for a work-life full of purpose, passion career potential, keep reading…
What You'll be Doing
Looking for an opportunity where you’ll own the brand and strategic marketing initiatives across TTEC’s Asia Pacific business? This is a great opportunity to maximise the value of TTEC’s business proposition by developing and executing the regional marketing strategy to drive brand awareness, increase demand, grow pipeline and accelerate sales engagements. You’ll focus on three integral needs of the business; demand generation, field marketing and brand management. Bring your deep technical knowledge of digital marketing fundamentals (analytics, app, website, email, salesforce) - and the curiosity to investigate new solutions and the ability to act as a thought leader on next wave of marketing strategies.
On a typical day, you’ll:*
- Demand Generation
o Drive regional marketing strategy through a cross functional team of operations, sales, marketing, and consulting.
o Develop annual marketing plan, create goals and benchmarks in alignment with corporate and regional sales goals and objectives, identify channels and tactics to drive marketing performance and manage budget spend.
o Develop and execute regional digital outbound marketing programs leveraging paid, earned, owned and shared channels such as social, web, mobile, online advertising, search, apps, directory listings and content syndication.
o In conjunction with the corporate marketing department and regional content marketing resources, develop Australian marketing and sales enablement collateral and communications – including core/new product and service marketing collateral, presentations and social collateral (blogs, e-books, cases studies, guides, fact sheets, etc.)
o Create a framework to measure ROI effectiveness of all assigned marketing programs, track and report results against targets, and continually optimize programs.
o Develop, evaluate and manage implementation of A/B testing protocols and procedures, in conjunction with corporate marketing team. Ability to utilize data and analytics to derive actionable recommendations.
o Manage relationships with industry partners including industry associations and influencers
Go-to-Market Planning & Strategy
Work in partnership with regional sales leadership to develop the 3-year Asia Pacific strategy and corresponding 12-month operating plan.
Establish market opportunity and across each segment and corresponding target addressable market.
Develop Asia Pacific competitive landscape overview.
Contribute market, audience and competitive insights to support regional business strategy, in collaboration with regional sales leadership.
o Support BD personnel across the sales and operational departments to construct pitch strategies and lead the development of solution / customer centric creative materials (including site visits)
o Support regional VP with Sales QBR reporting and analysis, and adhoc tracking reports and snapshots.
o Support APAC sales executives by collaborating with corporate inside sales, market insights (research) and Martech to support lead management processes and activities in region.
o Support marketing efforts associated with new to region product launches / campaigns.
o Assist and or manage assignments in support of corporate and regional VP initiatives as directed.
o Serve as operational owner and subject matter expert for TTEC Asia Pacific’s inbound and outbound marketing channels and tools.
o Partner with regional sales, global marketing and segment marketing teams to develop outbound campaigns and accelerate digital content generation, owning strategy and best practice recommendations for Asia Pacific region.
o Own strategic planning process and ongoing management of annual marketing events calendar and tradeshow sponsorships.
o Project management and onsite coordination of industry forums, award nights, tradeshows, webinars, product launches, thought leadership events, including pre- and post-event campaign nurture, appointment setting and lead distribution.
o Collaborate with sales leadership and global head of demand generation on Inside Sales Representative activity planning and oversight.
- Brand Management
o Optimise APAC’s microsite within TTEC.com, manage regular content updates, and drive regional SEO/SEM strategy in conjunction with the corporate marketing team.
o Create, execute and optimize regional social media strategy to drive brand awareness and adoption of APAC Sales VP’s leading engagement on social media channels.
o Identify regional media outlets and influencers for which to target engagement via development and distribution of press releases, media alerts, pitches and announcements, in collaboration with global head of communications and regional content marketing manager.
o Develop regional awards strategy, and manage cross-functional award content development, including review and submission process.
o Construct digital strategies that leverage and build purposeful marketing ecosystems for a brand, engaging customers with high value content that creates brand affinity.
o Some copywriting, art direction and digital content development as required.
*Why You? What You Bring:
Connections are everything here at TTEC. That means we connect with our customers, our teammates and most importantly with you. And the ability to connect yourself is what you bring to the table… along with the following:
Bachelor’s Degree in Marketing or related field required
7 years’ experience in B2B marketing and advertising, either in an agency working with enterprise level clients or within a large, multi-national organisation
Marketing and management experience: social media, email marketing, website analytics, SEO, PPC, content marketing, event coordination, project management
Extensive experience working with senior executives
Consistent and skillful budget control with a focus on ROI driven resource allocation
Demonstrable experience in developing and successfully executing marketing strategies, across a range of industry verticals.
Exceptional competency in Salesforce.com Sales and Marketing Cloud Platforms, Pardot, Terminus, Bombora, Google Analytics
Excellent grasp of social media and website metrics and best practices
Experience working in or with creative agencies a bonus.
Why TTEC? What We Offer:
When you join TTEC, you become part of the family. Because we want to see you succeed and thrive, we offer benefits and perks such as the below to support your quality of life, goals, and future needs:
Be Financially Sound
We want you to reach your personal and professional goals and offer financial benefits such as: Health and flexible spending accounts
Tuition reimbursement programs
Financial wellness program
We believe in investing in our people and their career development, which is why we offer a variety of courses and programs that enable you to develop new skills and gain new insights such as:
Our Women in Leadership program connects employees globally with learning, networking and mentoring opportunities
Professional development courses in TTEC University
Scholarship program and tuition reimbursement
Visibility in our global career pathing and internal mobility opportunities
Be the Difference
You’ll have the opportunity to make a positive impact in your community:
Through our employee-driven global grant program, you’ll have the unique opportunity to apply for a grant focused on helping a local educational organization in your community
Our team helps fundraise and volunteer their time in their communities
For more information about TTEC, visit ttecjobs.com or search #ExperienceTTEC throughout social media to engage in the global conversation.
Title: Head of Marketing (Sydney or Melbourne)
Location: AU-NSW-St Leonards
Requisition ID: 02FXI