Jobs for Veterans, Veteran Job Board | GiJobs.com

Post Jobs

Job Information

Oracle ABM/Customer Marketing Manager (JAPAC) in Sydney, Australia

ABM/Customer Marketing Manager (JAPAC)

Preferred Qualifications

We are hiring a talented,

data-driven marketer to focus on the success and growth of our target and existing

customers with Account-Based Marketing (ABM) and Customer Marketing Campaigns.

You will be our customers’ biggest fan internally and run campaigns to boost

their adoption and use of our platform, with the goal of maximising their

success and impact. You will keep our customers up-to-date on the latest capabilities,

while also target new accounts with Account-based Marketing (ABM) and Industry

focused campaigns to help drive Pipeline Acceleration and increase our

conversion rates.

  • Responsibilitiesinclude:

  • Full ownership of ABM

campaigns via platforms including LinkedIn and other tools geared towards ABM

to align campaigns and sales action to the buyer’s journey.

−Plan and execute the

marketing strategy focused on product proficiency, customer success and

expansion in our existing customer accounts.

  • Build programs focused on

the middle of the funnel to accelerate or reinvigorate pipeline.

  • Manage our Customer Event

Program including physical event roadshows and webinars, as well as high-touch

events for rapid entry pipeline and pipeline acceleration.

  • Enhancement and coordination

of our New Customer Journey and Customer Appreciation Programs.

−Measure the success of these

campaigns and optimize your approach based on the resulting data and work

closely with Industry marketing to launch broader industry campaigns.

−Educate our growing customer

base about our platform capabilities and their benefits through customer

newsletters, customer-focused content, social media and more

−Advocate internally that all

teams solve for the customer -- you are their biggest fans within the company

and understand that their success and happiness is what we are all about!

  • Requirements:

−BA/BS degree or

equivalent working experience.

−Past experience in

communications, marketing, analytics, or related field.

  • Appreciation of an exposure

to Sales.

−Strong writer and content

creator (including ebooks, and other customer-facing resources).

  • A nose for good product

marketing, and the ability to educate in ways that our customers/target will

understand

  • Experience with ABM a huge

plus.

Detailed Description and Job Requirements

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

Job: Marketing

Location: AU-AU,Australia-Sydney

Job Type: Regular Employee Hire

Organization: Oracle

DirectEmployers