Oracle Alliance/Industry Marketing Manager (JAPAC) in Sydney, Australia
Alliance/Industry Marketing Manager (JAPAC)
We are looking for a
passionate, talented candidate to fill a key position within our marketing
organisation in our NetSuite business. You should be a great relationship
manager with the ability to sell, negotiate, and align our company goals with
those of potential alliance partners as well as having a strong understanding
or experience managing integrated marketing campaigns. Using these abilities,
you will build long term relationships with our Alliance partners and domain
experts within our ecosystem, to build joint marketing campaigns targeted
specific industries from thought leadership all the way through to demand
generation and pipeline acceleration across Asia Pacific and Japan.
−Create a systematic,
process-driven approach to partner outreach, relationship management and joint
−Collaborate with management
and other marketing teammates to align our internal goals with new and existing
partner relationships and the joint GTM you develop, augmenting our brand
position and reach through industry targeted campaigns.
- Build or localise industry
campaigns focused on trends, thought leadership or specific micro-verticals
where we have a strong value proposition.
- Validate and evangalise the
need for industry specific content and build a strong network of domain experts
and thought leaderships for priority industries.
- Define the right marketing
mix, then manage the execution of industry campaigns across mediums including
webinars, eDM, blogs, events, social and more.
- Manage stakeholders and work
with other marketing team members, agencies, and 3 rd parties such as
industry media/associations to ensure campaigns get the desired reach, traction
−Deliver a great experience to
our partners when working with our organisation-- you will represent our brand
and be our partners’ liaison internally.
−Forecast, measure, and report
the results of various industry campaigns and projects with partners, including
co-created and/or co-branded content promotions, lead sharing, and/or event
−Establish the right processes
for engaging and vetting new partners from a marketing perspective while
maintaining and deepening relationships with existing partners.
−BA/BS or equivalent working
−Strong abilities in
developing and managing partnerships for lead or revenue generation, and other
−Past experience in sales,
marketing, and/or account management preferred.
- Genuine passion for
impacting the bottom line, driving mutual success and a real passion for
knowledge and industry trends
−Amazing communicator, both
written and verbal, with high attention to detail.
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Job Type: Regular Employee Hire
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