Oracle Field Marketing Manager – Mid Market in Sydney, Australia
Field Marketing Manager – Mid Market
As the Marketing Manager, you will own the implementation and execution of all volume marketing materials and campaigns for the ANZ marketplace. With your execution skills and experience with volume marketing, you will ensure that all marketing implementation will generate pipe for the mid-market business. You will be number literate, with cadence reporting methodologies as a key strength.
This role provides you with the opportunity to shape the future of Oracle’s mid-market business, as we enhance the way in which we engage with net new business and identify opportunities. This will include developing and designing the webinar program for all of APAC including planning, speaker sourcing and management, content sourcing and development.
Working closely with the inside sales (BDG) team, sales leadership, digital marketing, PR/AR and events team, you will work towards achieving marketing performance targets whilst implementing new cutting-edge engagement strategies and programs that allow the sales team to generate cloud revenue.
In summary, this is a key role for a marketing practitioner who is accountable for the execution of marketing campaigns and programs that drive predictable and well forecasted marketing qualified pipeline (MQL) to the business on a quarterly basis. Strong accountability, campaign execution, transparent and local sales engagement are critical criteria for the success of this role.
Marketing Execution Responsibilities:
Executes marketing programs and strategies which build upon the broader cloud platform and mid-market GTM strategy.
Collaborates with broader ANZ marketing team to implement integrated marketing strategies within own business area to ensure achievement of short and long term business objectives.
Uses weekly and monthly reporting of campaign results and tracks lead flow to help refine campaign performance and keep stakeholders aware of campaign status and performance.
Is the key spokesperson for the mid market marketing organisation within the segment.
Aligns closely with the digital marketing organisation for the implementation of campaigns, measurement and continuous improvement of marketing programs.
Develops an understanding of the local mid-market target audience and provides direction for data opportunities.
Contributes to the marketing planning and budgeting processes working with the ANZ marketing team and JAPAC content directors and leadership to deliver the midmarket marketing plan within budget. Secures sign off from local sales leadership and stakeholders to the marketing plan.
Looks for innovations and improvements to lower Oracle’s marketing costs, increase ROI and/or increase the impact of marketing on Oracle’s business in the segment.
Manages relationships with key suppliers and agencies.
Management & Stakeholder Responsibilities:
Works with ANZ field marketing team and sales stakeholders to deliver the ANZ mid-market marketing programs.
Works with in-country leads to execute webinar program across APAC.
Develops strong, trusting relationships between ANZ sales and marketing leadership, inside sales (BDG), PR and pillar leader stakeholders.
Maintains a clear schedule of work, is able to highlight resource constraints and suggest options to deliver to plan.
Reviews midmarket campaign performance, campaign schedule and programs with local sales leadership so they have an appropriate understanding of the contribution of the marketing team.
Manages the activities of supporting staff in line with overall marketing strategies and budgets.
Travels interstate and to NZ will be required as part of event execution.
5 years full-time experience in B2B marketing, preferable in ICT or related industry.
Integrated campaign management and event marketing experience required.
Solid understanding of modern marketing methods including email, social media, digital marketing, online and physical events, and related tactics.
Familiarity with MarTech tools and processes.
Ability to deliver marketing programs to the planned schedule drawing in support resources as required.
Able to brief and manage a small team of contractors and agencies.
Strong communication, relationship management, organisational and project management skills.
Bachelor’s degree in marketing or equivalent in a related field.
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Job Type: Regular Employee Hire
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