Oracle Inbound Optimization Manager (Paid Marketing Manager) - JAPAC in Sydney, Australia
Inbound Optimization Manager (Paid Marketing Manager) - JAPAC
We are seeking a paid marketing manager to help acquire new
leads and customers through online pay-per-click and cost-per-acquisition
campaigns. You will be in charge of all external, online acquisition marketing,
execution, and optimization across channels.
all JAPAC paid campaigns.
and optimize our paid marketing using vendor-specific dashboards, Google
Analytics, and ELQ landing page sources reports.
and test partnerships with new vendors to expand our reach and/or lower
with marketing teammates to maintain a consistent brand voice and message
across all paid programs.
landing pages and lead-gen forms for our content to distribute through relevant
up-to-date with digital marketing trends and potential new channels and
strategies to keep us ahead, including updates to social media marketing,
attribution, and programmatic media buying.
or equivalent working experience.
knowledge of the various paid marketing channels and technologies, including
paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn,
and more), and content distribution and placement networks like Outbrain and
communicator with ability to sell and convince. You will manage all
relationships with vendors and ensure we get the most efficient cost possible.
handling marketing budgets and forecasting/reporting results.
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Job Type: Regular Employee Hire
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