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Oracle Inbound Optimization Manager (Paid Marketing Manager) - JAPAC in Sydney, Australia

Inbound Optimization Manager (Paid Marketing Manager) - JAPAC

Preferred Qualifications

We are seeking a paid marketing manager to help acquire new

leads and customers through online pay-per-click and cost-per-acquisition

campaigns. You will be in charge of all external, online acquisition marketing,

execution, and optimization across channels.

  • Responsibilities:

− Manage

all JAPAC paid campaigns.

− Measure

and optimize our paid marketing using vendor-specific dashboards, Google

Analytics, and ELQ landing page sources reports.

− Research

and test partnerships with new vendors to expand our reach and/or lower

cost-per-acquisition.

− Collaborate

with marketing teammates to maintain a consistent brand voice and message

across all paid programs.

− Craft

landing pages and lead-gen forms for our content to distribute through relevant

paid programs.

− Stay

up-to-date with digital marketing trends and potential new channels and

strategies to keep us ahead, including updates to social media marketing,

attribution, and programmatic media buying.

  • Requirements:

− BA/BS

or equivalent working experience.

− In-depth

knowledge of the various paid marketing channels and technologies, including

paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn,

and more), and content distribution and placement networks like Outbrain and

Taboola.

− Excellent

communicator with ability to sell and convince. You will manage all

relationships with vendors and ensure we get the most efficient cost possible.

− Experience

handling marketing budgets and forecasting/reporting results.

Detailed Description and Job Requirements

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

Job: Marketing

Location: AU-AU,Australia-Sydney

Job Type: Regular Employee Hire

Organization: Oracle

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