Verizon Digital Marketing Manager in Syracuse, New York
What you’ll be doing...
The Verizon Fios Digital team is undergoing a major transformation, paving the way towards an industry leading customer centric strategy focused on rapidly evolving our business for a digital-first future. We are seeking strategic thinkers, thought leaders, and highly motivated risk takers who are not afraid to innovate around our customer’s needs, drive business objectives and maximize technology capabilities towards re-defining the path of a Fortune 15 company in the digital age. Our organization is uniquely positioned to impact the end to end customer journey, and we are looking for candidates who are laser focused on disrupting the status quo and delivering seamless, meaningful experiences to millions of consumers to evolve our business.
About this role
This role will be responsible for driving digital engagement, defining the digital growth strategy and tactics to drive adoption for the areas of account management, authentication and digital self service.
You will be responsible for communicating the strategy and tactics to both internal and external audiences.
Identify digital optimization opportunities across verizon.com, using data analysis, Adobe Analytics, voice of the customer, and knowledge of digital best-practices
Work with director and senior manager to create digital engagement team’s strategy around digital adoption and call volume reduction
Consistently evaluate performance through Adobe Analytics and other analytics systems to identify and analyze trends, gaps/spikes/anomalies, key drivers, and opportunities for identifying best practices to drive results
Work with partner groups to understand digital’s opportunity to reduce customer calls
Research and present best practices for digital engagement and perform competitive analysis to identify gaps in Verizon’s experience
Work with partners to create digital experience solutions for identified customer pain points / high call volume areas
Creating and maintaining a premium Self Serve experience on behalf of our Customers.
What we’re looking for...
Required Skills & Experience
4-6 years of related work experience
Experience working in digital with a advanced understanding of digital concepts and solutions
Advanced Powerpoint and Google Docs skills
Keen interest in digital trends and understanding of digital best practices
An analytical mindset, able to break down large problems, develop approaches and solutions, even under constraints of partial or ambiguous information. Provide robust, objective and data-justified conclusions
Ability to establish and articulate a vision, set goals, develop and execute strategy, as well as measure track performance results.
Strong leadership and proven ability to drive results, positively influence change, and motivate others within a non-direct reporting structure to take action/execute.
Strategic and analytical thinker who can collect and analyze data to make appropriate process/business decisions/recommendations
Results oriented, strong sense of urgency, proactive and flexible
Work collaboratively and cross-functionally as part of a team as well as independently
Self-starter that learns and adapts quickly to new systems and processes
Proven creative problem solver with ability to work effectively in a fast changing environment
Work experience in an Agile environment, and developing detailed business cases
Past experience working in or managing a Customer Care Center
Experience building/managing an account management digital platform
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.