Oracle Head of Global Marketing – Oracle Food & Beverage Global Business Unit in Tarrytown, New York
Plans, executes, and measures demand generation marketing programs that result in growth of sales pipeline and revenue for Field Sales organization.
Develop and implement all field marketing activities within own business area to ensure achievement of short and long term business objectives, increased profit and market control. Contributes to the line-of-business and geography marketing strategy. Be an active member of the global Marketing team to ensure consistency of strategic marketing programs. Disseminate key corporate information to the line-of-business and geography operations pertaining to new product development/launches. Actively develop new approaches and opportunities for expanding company business base. Act as a liaison with senior management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or the geography. Ensure consistency between global directions and line-of-business/single-geography implementation choices. Implement and monitor advertising campaigns on a line-of-business/geographical basis. Manage line-of-business/geographical social media strategy. Manage line-of-business/geographical social media strategy. Manage relationships with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business & market needs.
Directs and ensures the implementation of operational policies through subordinate managers. Interacts internally and externally with executive management involving negotiation of difficult matters to influence policy. Functional expertise and broad company knowledge. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Proven ability to manage budget, approval processes, resource allocations. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Head of Global Marketing Oracle Food & Beverage Global Business Unit
PREFERRED LOCATIONS: Columbia, MD / Austin, TX / Burlington, MA
The Oracle Food & Beverage Global Business Unit is looking for Head of Marketing
Senior Director position providing leadership for the Food & Beverage Global Business Unit (FBGBU) marketing team working directly with the FBGBU General Manager and leadership team, GBU central marketing and corporate teams to champion the Oracle Food and Beverage brand, drive demand, support deal progression, build community engagement and drive customer advocacy.
Our ideal candidate will be an experienced team leader, expert in digital best practices, developing compelling content and driving integrated campaigns. They will champion the Oracle Food and Beverage brand, ensuring recognition of our thought and innovation leadership in the industry while creating robust programs for demand generation.
Work closely with FBGBU leaders to align and ensure marketing strategies and budget allocations support business goals
Ensure clear brand strategy, messaging and voice to ensure Oracle are clearly seen as industry leaders
Direct the development and execution of FBGBU campaigns and integrated marketing programs to maximize demand generation
Oversee and ensure excellence of FBGBU digital channels including web, blog and social
Deliver compelling Oracle led and third party events program to engage customers, support deal progression and build customer advocacy
Develop and implement, in conjunction with the corporate communications team, the FBGBU PR and communications plan
Collaborate with Oracle Digital and FBGBU sales teams to optimize follow up and value realized from demand generation
Work with GBU central marketing and corporate marketing teams to deliver on key initiatives, leverage broader Oracle capabilities and ensure delivery to best practices
Establish and regularly report on marketing performance metrics that are aligned with and support overall FBGBU goals
Provide day-to-day leadership for the FBGBU marketing team
Provide effective performance management: set clear goals for all staff and provide regular feedback on performance.
Manage to budget and ensure compliance with Oracle marketing policies
Position Requirements* *
Sales and Marketing experience in the B2B IT industry market along with Food and Beverage and Hospitality domain knowledge
10-15 years of marketing experience with a focus on modern, digital marketing strategies
5-7 years management of marketing teams
BA/BSc required and/or equivalent industry experience
Exceptional strategic thinking, marketing experience with excellent communication and presentation skills
Proven and quantitative success and skills in brand management
Thorough understanding of the principles of modern marketing and the content management value chain
Must bring passion and energy to the position true brand champion
Experience and understanding in business-to-business marketing methodologies and modern marketing methods
Demonstrated success in creating, executing and measuring robust digital programs with advanced understanding of digital capabilities
Data and metrics driven, highly analytical
Experience managing complex projects and keeping them on schedule and budget
Demonstrated management and team leadership ability
Ability to work collaboratively and effectively cross functionally
Travel will be required across the US and Europe and occasionally APAC
Title: Head of Global Marketing – Oracle Food & Beverage Global Business Unit
Location: United States
Requisition ID: 19001DFY
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