BMO Financial Group Content Manager, BMO Private Wealth in Toronto, Ontario
The Content Manager is responsible for the development and execution of various types of content (i.e. social media, e-newsletters, online presence, content marketing, podcasts, video, etc.) to support Private Wealth business objectives. Reporting to the Senior Content Manager, this role will support development of a Private Wealth content strategy to ensure that content marketing plans build the Private Wealth brand through thought leadership, increase client engagement, integrate products/services and improve sales/lead conversions.
Project Management / Strategy / Content Creation / Measurement (70%):
Contribute to the creation of content strategies that support BMO Private Wealth strategies
Support management of work of external vendors, including video development, from conceptual brief to final delivery
Work with cross-functional teams to ensure the timely and effective execution of powerful digital content to support marketing activities and brand awareness
Write, edit and review all copy for Wealth social channels to ensure information is accurate, relevant and timely
Author and edit content developed by internal and external partners to ensure consistent quality and messaging
Establish and manage content repository for Wealth Marketing
Consistently track and report on KPIs for content initiatives (e.g. SEO rankings, organic visits, video views, app completes, etc.) and identify potential opportunities and improvements to drive an increase in leads/conversions and engagements.
Proactively make recommendations and enhancements to improve content
Follow/track the use of content by FI’s and other industries to share learnings and implications
Ensure Private Wealth content is aligned with enterprise, legal and compliance; abide by governance process for content development and contribute to continuously optimizing it
Relationship Management (20%)
Cultivate interactive relationships with Wealth Marketing and Enterprise Marketing stakeholders to understand BMO’s content strategies and best practices
Represent the Private Wealth team on projects and initiatives as required to ensure alignment with enterprise priorities
Work closely with internal partners such as legal, regulatory, compliance, channels, etc. to ensure seamless execution of content plans
Recognize new standards, create new processes and partner with enterprise services team to update them as needed.
Understand requirements and monitor overall compliance to all digital policies, procedures, and brand guidelines, identifying areas of concern to be completed or escalating as needed.
Education & Experience
University Degree (Business/Marketing focus an asset)
Marketing experience including advertising, direct marketing, collateral, digital, and social preferred
Demonstrated experienced working in large, matrix organizations with internal and external partners
Demonstrated success in simultaneously bringing multiple projects through to successful completion
Experience with presenting and interacting with executives
Experience as a People Manager and demonstrated results to develop and coach a high performing team
Demonstrated understanding of the Wealth Management industry preferred
Strong change agent with the ability to influence/motivate transformational change
Superior interpersonal, relationship-building and collaboration skills with peers, partners and executives
Strong analytical skills to be used to support recommendations and drive decision quality
Strong written/oral skills with proven ability to translate into influential communication/presentations
Project management and ability to manage multiple business priorities and stakeholders at once
Proven problem solving, negotiation and decision-making skills
Creative evaluation skills to deliver appropriate feedback on marketing materials vs. business objectives
Ability to solve problems creatively and independently
Self starter who proactive, resourceful, driven and has a bias for action
Must be able to work in a team environment with a multi-disciplinary group
Leadership skills and coaching abilities and build a high performing team
Entrepreneurial spirit and can-do attitude
Adaptable and flexible to meet changing business needs
We’re here to help
At BMO we have a shared purpose; we put the customer at the centre of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmocareers.com/ .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
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